During the “May 1st” small holiday period, the total number of domestic tourists received by the country reached 115 million; the consumption amount of 29 provinces across the country has increased year-on-year; the total payment of 18 hours and 12 minutes of the “May 5th Shopping Festival” in Shanghai exceeded 10 billion … The first small vacation after China ’s epidemic prevention and control entered the normal state, the consumer market intensively handed out gratifying transcripts. Experts said that the various consumption promotion policies and centralized promotional activities launched recently have superimposed the May Day holiday effect, and the compensatory consumption has initially appeared. With the gradual release of policy effects and the introduction of more favorable policies, China’s huge consumer market is expected to pick up speed.
“Economic Reference News” reporter learned that at present, many departments are accelerating the introduction of detailed policies to further stimulate consumption hot spots and promote consumption upgrades to stimulate huge consumption potential, Strengthen domestic demand to support the economy.
This year ’s “May Day” small long holiday was extended to 5 days, the first time in 12 years, and the first small long holiday after China entered the normal epidemic prevention and control stage. Under the influence of the holiday economic effect, the consumer market has shown a vigorous and active trend.
The real-time data provided by China UnionPay United Alipay and Tenpay for the Shanghai “May 5th Shopping Festival” shows that the shopping festival starts from 5 to 20 on May 4 At 14:12 on May 5, after 18 hours and 12 minutes, the total consumption payment in Shanghai exceeded 10 billion yuan. From May 1st to 5th, 100 commercial circulation enterprises under Beijing’s key monitoring achieved sales of 3.96 billion yuan, returning to 94.1% of the same period last year. According to Alipay data, the consumption amount of 29 provinces in the country during the “May Day” period has increased year-on-year, and Inner Mongolia, Xinjiang and Qinghai have even reached a year-on-year high growth of more than 60%.
These are just a microcosm of the initial show of compensatory consumption during the “May Day” small holiday. The reporter learned from the Ministry of Commerce on the evening of the 5th that from May 1 to May 4, the average daily sales of key monitoring retail enterprises increased by 30.1% from the week before the holiday.
The cultural and tourism industry, which was heavily affected by the epidemic, has also gradually recovered. According to data from the Ministry of Culture and Tourism, from May 1 to 5, the country received a total of 115 million domestic tourists and realized domestic tourism revenue of 47.56 billion yuan. From the perspective of travel mode, under the influence of the epidemic, self-driving has become the main choice for many tourists. Ctrip statistics show that the “May Day” Ctrip car rental reservation has been restored to the same level last year, and there is still a growth of about 10%, driving the rapid development of provincial travel and short-distance peripheral travel.
Ministry of Culture and Tourism Luo Shu just introduced that the culture and tourism system is inOn the premise of doing a good job in the prevention and control of epidemic situation, orderly promote the resumption of production and production, organize various places to provide a variety of holiday culture and tourism products, and fully tap the tourism resources that can be opened. According to incomplete statistics, nearly 70% of the tourist attractions in the country are open in an orderly manner.
Experts believe that the recently launched intensive consumer promotion policies and concentrated promotional activities, superimposed the “May Day” holiday effect, to enhance consumer confidence and boost the consumer market It played an important role.
Guan Lixin, deputy director of the Institute of Circulation and Consumption of the Research Institute of the Ministry of Commerce, said in an interview with a reporter from the Economic Reference News that this year ’s “May 1” small holiday will promote consumption Significantly greater than in the past: First, the central and local governments are working together. While issuing consumer vouchers and subsidizing profits according to their own conditions, the Ministry of Commerce and other departments have also launched activities such as the “Double Product Shopping Festival” to jointly activate the consumer market. The second is that both the government and enterprises are advancing and retreating. At the same time that financial contributions are made to issue consumer vouchers, companies also provide consumers with discounts and concessions to work together to create a festive consumption atmosphere. The third is the combination of online and offline. Not only are promotional activities promoted online and offline in various ways, but online coupon collection, payment, and offline shopping experience consumption methods are also popular.
However, Guan Lixin also pointed out that the recovery of consumption requires a gradual process, and then more detailed policies need to be introduced to restore consumer confidence and smooth consumption. The leading economic cycle strengthens the strong support of domestic demand for the economy.
In fact, this is also an important direction for the consumer market to follow. “Economic Reference News” reporter was informed that at present, the Ministry of Commerce, the National Development and Reform Commission and other relevant departments are still studying the introduction of further measures to promote consumption, of which cars, home appliances, furniture and other markets will become an important point of force.
In the automotive market, the Ministry of Commerce, the Ministry of Finance, the Ministry of Transport and other relevant departments are studying policy measures to improve the used car market. “Measures” to promote the acceleration of second-hand car circulation and drive new car consumption. Various regions have also intensively introduced measures to optimize car purchase restrictions and encourage the purchase of new energy vehicles to accelerate the release of consumer demand in the car market.
In the home appliance and furniture market, the Ministry of Commerce is cooperating with relevant departments and local governments to promote the sales of green and smart products, and encourages the “trade-in” policy to accelerate its implementation. The Ministry of Commerce stated that it will encourage qualified regions to formulate a policy for the replacement of consumption with incentives and subsidies in combination with the actual situation, encourage enterprises to carry out the trade-in of consumer electronic products, and actively promote the consumption of green energy-saving home appliances and furniture.
In addition, in the field of promoting consumption upgrading, the Ministry of Commerce stated that it will seize the opportunity to accelerate the transformation and upgrading of pedestrian streets, identify a number of national demonstration pedestrian streets, and start the second batch of pilot projects; promote the cultivation and construction of international consumer centers, combining local Practical supporting measures; cooperate with relevant departments such as finance to improve the duty-free shop policy and attract more consumption return.
In addition to in-kind consumption, the cultural tourism market is also ushering in more More favorable policies, promote the transformation and upgrading of the industry, and release more potential.
The reporter learned that during the epidemic prevention and control, offline cultural tourism activities were affected, but new online New consumption of business formats is constantly growing. Many scenic spots are testing the “cloud tourism” project, and a number of VR cultural tourism products have emerged at the historic moment. Around this new trend, the Ministry of Culture and Tourism is promoting the implementation of fiscal, tax, and financial policies. Help enterprises reduce the impact of the epidemic and enhance the development confidence and stamina of digital cultural tourism enterprises. Expand the supply of high-quality digital cultural tourism products and develop immersive experience-based cultural tourism consumption To guide and nurture new hotspots and new models such as online consumption, experience consumption, and smart consumption.
“China ’s epidemic prevention and control situation has been further consolidated, and the economy has improved in the long term. The fundamentals have not changed, and the fundamentals of sustained growth and stable development of the tourism industry have not changed. As long as the response is appropriate, it is expected to usher in strong recovery after the epidemic. “Luo Shugang said that the next step is to use greater policy strength and more practical support measures to hedge the impact of the epidemic and promote the high-quality development of the tourism industry.
Guan Lixin believes With the improvement and implementation of more policies and measures, the consumption-led economic cycle will gradually unblock. She also suggested that in order to further unlock the potential of consumption, it is necessary to continue to improve the long-term consumption promotion mechanism to ensure the consumption capacity of different income groups. On the basis, encourage the application of technological innovation to foster emerging consumption and provide a more diversified and high-quality market supply.
Director, Researcher, Service Industry Division, Circulation Industry Promotion Center, Ministry of Commerce Chen Lifen also told reporters from the Economic Reference News that with the resumption of production and the resumption of production and the promotion of consumption policies in various places, consumer confidence has gradually recovered, the consumer market is rebounding, and inter-period compensation of consumption increments is expected.
Chen Lifen also pointed out that in order to break through the “blocking point” in the consumer field and stimulate greater consumption potential, it is necessary to work from both ends of supply and demand. Look, steady employment and promote income to lay a solid foundation for the expansion of consumption from the supply side point of view, to seize the new consumer demand point to provide quality products and services, so that consumers have a product consumption, there is local consumption, there is interestInteresting consumption. “Production to consumption is a system and cycle. It is necessary to make production alive and consumption heated up to form a good economic cycle.” She said.
(Original title The literature and tourism industry is gradually recovering, the small and long holiday compensatory consumption has initially appeared, and the consumption is accelerating to pick up. More policy dividends are coming)