In addition to building online channels, Xiaomi is also promoting production recovery.
Xiaomi is working on the construction of online channels in India.
According to Reuters, Xiaoli India’s chief operating officer Muralikrishnan (Muralikrishnan B) said that it plans to launch an e-commerce service in India this week. This new service is called Mi Commerce.
Users can purchase goods in the application. The program will then prompt the nearest retail store to issue a confirmation call. The user can then deliver the mobile phone in the store and process the payment.
Mulali Krishnan said that because consumers are worried about virus infections in physical stores, this approach will maintain the continuity of the transaction business.
In addition, according to TechCrunch, Xiaomi also launched a business account similar to WhatsApp, where users can initiate conversations with retail stores via Facebook.
At present, due to the impact of the epidemic, India is implementing a blockade order, and offline sales channels are also facing shutdown. Online, Amazon / Walmart’s Flipkart e-commerce sites have suspended mobile phone sales and concentrated on delivering household commodities.
According to market research company Counterpoint, Xiaomi is the largest smartphone sales company in India with a 30% market share in India. Last month, Counterpoint also lowered its forecast for Indian smartphones, expecting the market to shrink by 10% this year. If the forecast comes true, this is also the first negative growth in the Indian smartphone market in the past decade.
But in any case, the Indian market is particularly important for Xiaomi. Today, mills and other mobile phone factories are facing downtime. Even if the channel problem is solved, the next mobile phone supply is also a hidden danger. Therefore, In addition to the online channel construction, Xiaomi is also promoting the recovery of production.
Manu Jain, the head of Xiaomi India, said the company will provide working capital loans to its partners through its credit services.
According to foreign media reports, Xiaomi ’s Indian executives also recently revealed that they have obtained local approvals, and their Indian manufacturing partners will gradually resume production. In June, normal production capacity can be reached. Q2 expects mobile phone sales to decline, but will A rebound was achieved in Q3.
Affected by this news, as of press time, Xiaomi Group (01810) reported HK $ 10.46 per share, an increase of 3.77%.