This special call may have to share with the “giants”.
Editor’s note: This article comes from the WeChat public account “Yiou Automobile” (ID: EO-AUTO) .
Author ｜ Ding only
Edit ｜ Zhang Yuzhe
In the latest annual report of Tectel, the performance is booming.
In 2014, the charging pile industry began to open to private capital, and the special call was one of the first players to seize the track. Today, Special Calls has grown into the largest player in the industry, without one.
On April 29, the company ’s parent company, Terad, released its 2019 annual report, showing that charging operating revenue was 2.18 billion yuan, a year-on-year increase of 49.3%. 100 million degrees, an increase of 86% year-on-year.
The special call seems to have cast off more than one competitor. According to the China Electric Charging Infrastructure Promotion Alliance, the most authoritative third-party organization in China’s charging industry, Te Lai has ranked first in the Chinese charging pile market for four consecutive years.
After being glorious, Special Call did not go smoothly in 6 years of development. “Telelink almost lost the parent company Terry.” Terry and Yu Dexiang, chairman of Tray, were outspoken.
The thrust of new energy vehicles “can’t drive” charging piles. This is the biggest embarrassment in the field of charging in the past more than ten years of industry development. The change occurred in 2018, when Special Calls achieved breakeven for the first time. In 2020, the special call ushered in Dongfeng: the charging pile was officially included in one of the country’s seven new infrastructures.
Under the double blessing of capital and policy, where will this “number one player” turn?
01 “The Past Life” of the special call
In the beginning, the development of Terader, the parent company of Telelink, was closely linked to the railway. In 2008, Terad was already the leading enterprise of power telecontrol box transformation in the railway market. According to the bidding records, a total of 370 million yuan was tendered for the teleconverters for national railway passenger dedicated lines in 2008, and Terad won the bid of 257 million yuan, accounting for 69.46% of the total bid.
At that time, Trudeau, riding on the country’s vigorous construction of the east wind of the railway, achieved a substantial increase in the railway sector’s sales revenue from 34.823 million yuan to 127 million yuan from 2006 to 2008.
Five years after its establishment, Yu Dexiang realized his “listing dream.” On October 30, 2009, Terad was lucky to be named “300001”Code landing on the GEM (3 represents the GEM, 1 represents the first). That was the highlight of Terad. Its share price experienced a surge of 84.87% on the same day, with an amplitude of 121.81%.
However, the state’s investment in railways cannot always remain high.
Since 2011, the overall pace of China ’s railway construction has slowed, and railway fixed asset investment has plummeted from 834.07 billion yuan in 2010 to 586.311 billion yuan, a decrease of 29.7%. After the “7.23” accident in 2011, the pause button was pressed during the railway construction process.
Since the railway industry that has always relied on has a ceiling, Terad needs to find a new incremental market for its future development. Yu Dexiang aimed at the charging infrastructure.
02 Second business start-up
In 2014, State Grid announced that it will fully open up the distributed power grid connection project and electric vehicle exchange facility market. This means that the charging pile market is no longer only controlled by state-owned enterprises, and private capital also has the opportunity to take a slice of the pie.
In the same year, Terad took out 600 million yuan to set up its subsidiary, Telegram, and became one of the first players on the charging pile track.
But Yu Dexiang’s second venture was like a bet.
In the first four years since the establishment of the special call, in his words, it was “a frightening loss.”
For the market of pre-investment such as charging piles, a large amount of investment in the early stage rarely garners corresponding returns. In the period from 2014 to 2018, Telai invested more than 5 billion yuan in the charging network, and the total charging equipment reached 236,000 units.
After investing heavily, the special call still can’t get out of the mud of loss: a loss of 300 million yuan in 2016 and a loss of 200 million yuan in 2017
Know that the development of charging piles is closely tied to the development of new energy vehicles. In 2014, the establishment of special calls, China’s new energy vehicles are still in the initial stage of development. At that time, new energy vehicles were still a new thing for consumers, and the demand for C-end has not yet been stimulated. As of the end of 2014, the number of new energy vehicles in China was not high, only 214,600.
In the initial stage, the technical development of the industry is not stable, and the special call ushered in once in the second year of establishmentNot a small blow.
On December 31, 2015, the Ministry of Science and Technology and other departments released the newly revised five national standards for electric vehicle charging interfaces and communication protocols, namely the new national standard, which will be implemented on January 1, 2016. The implementation of the new national standard means that all the charging pile interfaces built before then will be abandoned.
According to public data, the installed capacity of special calls was 11,000 in 2015. Yu Dexiang once told the media that the adjustment cost according to the new national standard was about tens of millions of yuan. This is not a small expenditure for special calls that are not yet profitable.
But in Dexiang’s view, the special call picked the right path and persisted.
03 Number one player
After experiencing “pain” and repeated doubts, Special Call finally came to the air.
After 2014, the piece of cake in China’s new energy vehicle market quickly expanded.
As of the end of 2019, the number of new energy vehicles in China has reached 3.81 million, making it the world’s largest new energy vehicle market. And this scale will continue to expand. According to China’s “13th Five-Year Plan” for new energy vehicles, the number of vehicles will exceed 5 million by 2020.
The size of the charging pile market is determined by the number of new energy vehicles. Only the continuous expansion of the new energy vehicle market can ensure the survival space of the charging pile.
After China’s new energy vehicles began to drive on the fast lane, Volkswagen, Mercedes-Benz, BMW and other traditional car companies began to produce new energy vehicles. Yu Dexiang finally realized that this track is right.
In 2018, the special call finally crossed the heavy “breakeven line”. According to Terad’s financial report, the charging sector achieved breakeven in 2018. Operating income was 531 million yuan, an increase of 153% year-on-year, and revenue from charging equipment sales and co-construction business was 752 million yuan, an increase of 106% year-on-year.
The route of charging piles is different from other charging pile operators. The route of special calls is to do a charging network. Simply put, the charging pile is unidirectional, while the charging grid is bidirectional.
Zhao Jian, general manager of the special call brand, told Yiou Automobile: “The charging pile can only meet the basic needs of new energy vehicle charging, earn charging service fees, and has a single operating mode. The charging network uses its own scale, integration, and data. The advantages of Internet and Internet, while meeting the basic charging needs, can derive a variety of operations and business models such as data value-added, charging security, energy trading, and e-commerce services. “
In order to build a more efficient electric vehicle charging network, Telai launched a group intelligent charging system. By storing network data in the cloud and analyzing technology,As various participants in the industry, then conduct offline operation and maintenance through data analysis and efficient mobilization of various participants. Of course, if you want to achieve profitability, this model requires a huge charging network system. Since 2016, the number of charging piles of special calls has ranked first in the industry.
However, the large-scale investment in the early stage brought great losses, but this did not allow Telink to reduce R & D investment. Yu Dexiang previously revealed in an interview with the media: “We now have ten R & D centers and more than 1,000 R & D teams, which can be said to occupy 30% of the power in the charging industry worldwide.”
R & D has also brought strong support to the special call business model: modular structure and intelligent operation and maintenance.
charging pile / 123RF
“Why intelligent operation and maintenance? Millions and tens of millions of charging piles are manually repaired? Then tired” dead “.” Zhao Jian said that the high operation and maintenance costs have always been the road to profit Obstacles. Once the traditional charging pile fails, maintenance and renewal are tantamount to “demolition and reconstruction”.
The modular charging station of the special call is to integrate the core functions of the charging pile into the module. In the charging box change, once a fault is found, the module’s alarm device will be automatically reflected to the cloud platform, and then the cloud will issue a command to replace the module or repair the module. It is recommended to replace it on site and transport it to the headquarters for repair.
Improve the efficiency of O & M and reduce the cost of O & M. This is a great tool for the special calls to achieve profitability.
Now, Yu Dexiang also breathed a sigh of relief: “The choice five years ago was right.”
04 Challenge first?
After the charging pile is incorporated into the new infrastructure, 2020 has become an important year and a very encouraging node. And the establishment of the new infrastructure status has also made the huge gap behind the charging pile begin to appear.
As mentioned in the previous article by Yiou Automobile, there will be a gap of 63 million in the construction of charging piles in China in the next ten years.
Charging pile leading enterprises also naturally took the lead in receiving capital. The day after the announcement of the new infrastructure, the special call announced that it had secured 1.35 billion yuan in financing.
In the new infrastructure policy companyIn the five trading days after the release, the Flushing Flush Pile Index rose 7.25%.
However, capital blessings also mean that competition in this industry is intensifying. At present, big players such as Ningde Times, Ant Financial, Gaode Maps, Huawei and others are running to enter. And the last time the investment pile construction craze was in 2016. Unlike the mass influx of small players into the market at the time, this special call may have to confront the “giants”.
From the perspective of profitability, the current charging pile market is not a mature market, and the industry pattern is still unstable. The number one position in the special telecom market is also coveted by others.
According to the data from the Charging Alliance, the top three charging operation companies in the country at the end of 2019 were 148,000 special calls, 120,000 star charging, and 88,000 national grids, up 22.3%, 118.1%, 54.4%.
The growth rate of the special calls is far less than the other two. The second-star charging has begun to threaten the market position of the special calls.
Since the opening year of 2020, international crude oil prices have continued to fall, and even fell to a negative value. The decline in oil prices will undoubtedly stimulate the fuel car market, and the development of new energy vehicles will also be affected. Due to the strong correlation with new energy vehicles, the development of the charging pile industry will be constrained by this, and the profit target will become more challenging.
“According to my personal understanding, I am afraid that there will be no more than 10 charging operators in the future. Over time, the last remaining charging operators in the industry are three to five.” Car representation.
Under the new infrastructure, the new inflection point of the charging pile industry has arrived. As more big players enter the game, in front of the special call, in addition to opportunities, there are challenges.
In 2014, State Grid announced that it will fully open up the distributed power grid connection project and electric vehicle exchange facility market. This means that the charging pile market is no longer only controlled by state-owned enterprises, and private capital also has the opportunity to take a slice of the pie.
In the same year, Terad took out 600 million yuan to set up its subsidiary, Telegram, and became one of the first players on the charging pile track.
But Yu Dexiang’s second venture was like a bet.
In the first four years since the establishment of the special call, in his words, it was “a frightening loss.”
For the market of pre-investment such as charging piles, a large amount of investment in the early stage rarely garners corresponding returns. In the period from 2014 to 2018, Telai invested more than 5 billion yuan in the charging network, and the total charging equipment reached 236,000 units.
After investing heavily, the special call still can’t get out of the mud of loss: a loss of 300 million yuan in 2016 and a loss of 200 million yuan in 2017
Know that the development of charging piles is closely tied to the development of new energy vehicles. In 2014, the establishment of special calls, China’s new energy vehicles are still in the initial stage of development. At that time, new energy vehicles were still a new thing for consumers, and the demand for C-end has not yet been stimulated. As of the end of 2014, the number of new energy vehicles in China was not high, only 214,600.
In the initial stage, the technical development of the industry is not stable, and the special call ushered in once in the second year of establishmentNot a small blow.
On December 31, 2015, the Ministry of Science and Technology and other departments released the newly revised five national standards for electric vehicle charging interfaces and communication protocols, namely the new national standard, which will be implemented on January 1, 2016. The implementation of the new national standard means that all the charging pile interfaces built before then will be abandoned.
According to public data, the installed capacity of special calls was 11,000 in 2015. Yu Dexiang once told the media that the adjustment cost according to the new national standard was about tens of millions of yuan. This is not a small expenditure for special calls that are not yet profitable.
But in Dexiang’s view, the special call picked the right path and persisted.
03 Number one player
After experiencing “pain” and repeated doubts, Special Call finally came to the air.
After 2014, the piece of cake in China’s new energy vehicle market quickly expanded.
As of the end of 2019, the number of new energy vehicles in China has reached 3.81 million, making it the world’s largest new energy vehicle market. And this scale will continue to expand. According to China’s “13th Five-Year Plan” for new energy vehicles, the number of vehicles will exceed 5 million by 2020.
The size of the charging pile market is determined by the number of new energy vehicles. Only the continuous expansion of the new energy vehicle market can ensure the survival space of the charging pile.
After China’s new energy vehicles began to drive on the fast lane, Volkswagen, Mercedes-Benz, BMW and other traditional car companies began to produce new energy vehicles. Yu Dexiang finally realized that this track is right.
In 2018, the special call finally crossed the heavy “breakeven line”. According to Terad’s financial report, the charging sector achieved breakeven in 2018. Operating income was 531 million yuan, an increase of 153% year-on-year, and revenue from charging equipment sales and co-construction business was 752 million yuan, an increase of 106% year-on-year.
The route of charging piles is different from other charging pile operators. The route of special calls is to do a charging network. Simply put, the charging pile is unidirectional, while the charging grid is bidirectional.
Zhao Jian, general manager of the special call brand, told Yiou Automobile: “The charging pile can only meet the basic needs of new energy vehicle charging, earn charging service fees, and has a single operating mode. The charging network uses its own scale, integration, and data. The advantages of Internet and Internet, while meeting the basic charging needs, can derive a variety of operations and business models such as data value-added, charging security, energy trading, and e-commerce services. “
In order to build a more efficient electric vehicle charging network, Telai launched a group intelligent charging system. By storing network data in the cloud and analyzing technology,As various participants in the industry, then conduct offline operation and maintenance through data analysis and efficient mobilization of various participants. Of course, if you want to achieve profitability, this model requires a huge charging network system. Since 2016, the number of charging piles of special calls has ranked first in the industry.
However, the large-scale investment in the early stage brought great losses, but this did not allow Telink to reduce R & D investment. Yu Dexiang previously revealed in an interview with the media: “We now have ten R & D centers and more than 1,000 R & D teams, which can be said to occupy 30% of the power in the charging industry worldwide.”
R & D has also brought strong support to the special call business model: modular structure and intelligent operation and maintenance.
charging pile / 123RF
“Why intelligent operation and maintenance? Millions and tens of millions of charging piles are manually repaired? Then tired” dead “.” Zhao Jian said that the high operation and maintenance costs have always been the road to profit Obstacles. Once the traditional charging pile fails, maintenance and renewal are tantamount to “demolition and reconstruction”.
The modular charging station of the special call is to integrate the core functions of the charging pile into the module. In the charging box change, once a fault is found, the module’s alarm device will be automatically reflected to the cloud platform, and then the cloud will issue a command to replace the module or repair the module. It is recommended to replace it on site and transport it to the headquarters for repair.
Improve the efficiency of O & M and reduce the cost of O & M. This is a great tool for the special calls to achieve profitability.
Now, Yu Dexiang also breathed a sigh of relief: “The choice five years ago was right.”
04 Challenge first?
After the charging pile is incorporated into the new infrastructure, 2020 has become an important year and a very encouraging node. And the establishment of the new infrastructure status has also made the huge gap behind the charging pile begin to appear.
As mentioned in the previous article by Yiou Automobile, there will be a gap of 63 million in the construction of charging piles in China in the next ten years.
Charging pile leading enterprises also naturally took the lead in receiving capital. The day after the announcement of the new infrastructure, the special call announced that it had secured 1.35 billion yuan in financing.
In the new infrastructure policy companyIn the five trading days after the release, the Flushing Flush Pile Index rose 7.25%.
However, capital blessings also mean that competition in this industry is intensifying. At present, big players such as Ningde Times, Ant Financial, Gaode Maps, Huawei and others are running to enter. And the last time the investment pile construction craze was in 2016. Unlike the mass influx of small players into the market at the time, this special call may have to confront the “giants”.
From the perspective of profitability, the current charging pile market is not a mature market, and the industry pattern is still unstable. The number one position in the special telecom market is also coveted by others.
According to the data from the Charging Alliance, the top three charging operation companies in the country at the end of 2019 were 148,000 special calls, 120,000 star charging, and 88,000 national grids, up 22.3%, 118.1%, 54.4%.
The growth rate of the special calls is far less than the other two. The second-star charging has begun to threaten the market position of the special calls.
Since the opening year of 2020, international crude oil prices have continued to fall, and even fell to a negative value. The decline in oil prices will undoubtedly stimulate the fuel car market, and the development of new energy vehicles will also be affected. Due to the strong correlation with new energy vehicles, the development of the charging pile industry will be constrained by this, and the profit target will become more challenging.
“According to my personal understanding, I am afraid that there will be no more than 10 charging operators in the future. Over time, the last remaining charging operators in the industry are three to five.” Car representation.
Under the new infrastructure, the new inflection point of the charging pile industry has arrived. As more big players enter the game, in front of the special call, in addition to opportunities, there are challenges.
After the charging pile is incorporated into the new infrastructure, 2020 has become an important year and a very encouraging node. And the establishment of the new infrastructure status has also made the huge gap behind the charging pile begin to appear.
As mentioned in the previous article by Yiou Automobile, there will be a gap of 63 million in the construction of charging piles in China in the next ten years.
Charging pile leading enterprises also naturally took the lead in receiving capital. The day after the announcement of the new infrastructure, the special call announced that it had secured 1.35 billion yuan in financing.
In the new infrastructure policy companyIn the five trading days after the release, the Flushing Flush Pile Index rose 7.25%.
However, capital blessings also mean that competition in this industry is intensifying. At present, big players such as Ningde Times, Ant Financial, Gaode Maps, Huawei and others are running to enter. And the last time the investment pile construction craze was in 2016. Unlike the mass influx of small players into the market at the time, this special call may have to confront the “giants”.
From the perspective of profitability, the current charging pile market is not a mature market, and the industry pattern is still unstable. The number one position in the special telecom market is also coveted by others.
According to the data from the Charging Alliance, the top three charging operation companies in the country at the end of 2019 were 148,000 special calls, 120,000 star charging, and 88,000 national grids, up 22.3%, 118.1%, 54.4%.
The growth rate of the special calls is far less than the other two. The second-star charging has begun to threaten the market position of the special calls.
Since the opening year of 2020, international crude oil prices have continued to fall, and even fell to a negative value. The decline in oil prices will undoubtedly stimulate the fuel car market, and the development of new energy vehicles will also be affected. Due to the strong correlation with new energy vehicles, the development of the charging pile industry will be constrained by this, and the profit target will become more challenging.
“According to my personal understanding, I am afraid that there will be no more than 10 charging operators in the future. Over time, the last remaining charging operators in the industry are three to five.” Car representation.
Under the new infrastructure, the new inflection point of the charging pile industry has arrived. As more big players enter the game, in front of the special call, in addition to opportunities, there are challenges.