The perfect diary is always in parallel with the platform traffic bonus.
Editor’s note: This article is from the micro-channel public number “IPO knew” (ID: ipozaozhidao) , Author: Stone Jin.
According to the early IPO news, Perfect Diary, a Chinese cosmetics brand, has recently discussed IPO matters with a number of investment banks. It is expected to be listed at the end of this year or the first half of 2021, but it has not been finalized whether it will be listed in Hong Kong or the US The valuation will reach at least US $ 2 billion.
In view of the fact that the main investor of Perfect Diary, Gao Lian Capital, is relatively skilled in the Hong Kong market, including other high-consumption consumer brands such as Blue Moon, will also land on Hong Kong stocks this and next year. The possibility of listing in Hong Kong is really not small.
And the perfect diary’s listing plan is actually traceable.
According to an earlier report by The Information, Perfect Diary completed a new round of US $ 100 million financing in early March. Tiger Global Management led the investment, Hopu Fund and Boyu Capital followed the investment. The value has reached 2 billion US dollars.
Among them, the three new investors are all institutions that are more inclined to invest in the mid-to-late period, and even Pre-IPO rounds.
It is worth mentioning that the valuation of $ 2 billion has doubled from the earlier valuation. In September 2019, Perfect Diary received a new round of financing led by Gao Lian Capital, Sequoia Capital China Fund and CMC Capital. The valuation at that time was slightly higher than US $ 1 billion.
It can be said that the Perfect Diary ’s pre-IPO investor lineup is already quite strong and complete, including VCs that focus on early and growth stages-Zhen Fund and Gao Rong Capital; mid and late PE-Boyu Capital; international big names- —Tiger Global, Gaoyuan Capital, Sequoia China, the two top domestic investment institutions.
The Perfect Diary, established in 2017, is affiliated to Guangzhou Yixian E-Commerce Co., Ltd. and has a series of products such as base makeup, lip makeup, eye makeup, makeup remover, and makeup tools. After opening its Tmall flagship store at the beginning of its establishment, Perfect Diary officially participated in Tmall’s “Double 11” the following year. The total sales of that day ranked second on the Tmall makeup list and ranked first among domestic cosmetics brands.
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