The severe impact of the epidemic may make Disney in a very difficult situation in every next step.
Editor’s note: This article comes from the WeChat public account “Lishi Business Review” (ID: libusiness) , author : Liu Ge.
Author | Liu Ge
Edit | Zhang Junzhi
Introduction to Toshi
The 100-year-old Disney, who has perfected three brand iterations and led the industry, is now starting its fourth transformation. Unfortunately, this transformation seems to be coming later. What’s more worrying is that the severe impact of the epidemic may put Disney in a very difficult situation in every next step.
“Employees go home without pay, and executives continue to get salaries and bonuses, which is too much!” Disney’s cousin Abigail Disney, Walt Disney’s granddaughter, has recently tweeted at the company. Measures to deal with the outbreak. Not long ago, Disney ’s 100,000 employees were forced to stay without pay and stay home, but executives only made a small salary cut.
The Disney company, which has long been in the top few of the world’s famous brands, may be the company that has suffered the most from the new crown epidemic except airlines. At present, the company’s share price is far exceeded by Netflix. In recent years, the two companies have been competing for the top position in the entertainment industry.
Almost a hundred years after its establishment, Disney has been constantly iterating on business models and brands. Every time it can be on track, it has become a pioneer and leader in the entertainment industry. However, this time, Disney’s myth seems unsustainable. Under the influence of the new crown epidemic, the theme park was forced to close, the movie was withdrawn, and the market value had evaporated by a third.
Disney, about to be 100 years old, has carried out three brand iterations perfectly. Now, the fourth transformation is starting. Unfortunately, this transformation seems to be coming later.
In response to the epidemic, this time Disney did not do beautifully, after all, it was controlled by managers