5G, this is the era of operators?
Editor’s note: This article comes from the WeChat public account ” Tech planet “(ID: tech618) , author: Chen Qiaohui.
This time, “5G News” really came! Tech Planet (WeChat ID: tech618) was exclusively informed that China Mobile was the first to launch an independent product of “5G News”.
On April 8, China Telecom, China Telecom, and China Unicom jointly held an online press conference to jointly release the “5G News White Paper” and launch the “5G News” service.
At the same time, domestic mobile phone manufacturers including Huawei, Xiaomi, vivo, OPPO, etc. have expressed their views and will strongly support the “5G news” business.
“5G messaging” is not actually a new feature. Its essence is the RCS service, that is, a rich media communication suite. Because it can implement multiple media forms such as text, pictures, voice, and video, it is also called communication fusion. This technology was actually born in 2008.
And “5G News” is also compatible with the new 5G technology, and it is more fully commercialized by communication operators, such as WeChat chat, public account functions, etc., so the emergence of “5G News” It is for the upgrade and transformation of traditional short messages in the 5G era, to conform to the development of the era.
According to the introduction of the Apple App Store, China Mobile ’s first “5G messaging” app is a communication and service software created by China Mobile based on international RCS standards to help users establish richer contacts with friends and support sending text , Pictures, audio and video, geographic location and other rich messages; also with merchantsChatbots interact with each other to obtain 7 * 24 hours of intelligent services, which is very powerful.
Will “5G News” be the next “WeChat”?
Tech Planet (WeChat ID: tech618) after experience found that the App is independent of the SMS function that comes with the mobile phone system. It can be used only if it is set as the default SMS application.
“5G message” is divided into two functional areas: “conversation” and “discovery”, where “conversation” retains the traditional SMS receiving and receiving service, and the way to add friends is to add the mobile phone number of the other party, the user can The realization of online communication with other mobile phone number users through “5G messages” also means that there will be many unfamiliar messages and spam. Marketing and harassment SMS management will also be an important challenge of “5G messages”.
And In “Discovery”, you can display some Internet service providers you need in your life, arranged in the form of address book. Users can directly click on the corresponding service provider for online services. For example, they can check the phone bill and charge data through the China Mobile Light Application, similar to the WeChat public account.
” The “5G Message” App is more like a collection of “Live Chat + SMS + WeChat Official Account” in terms of overall functions and design, targeting To B and To C services.
China Mobile wants to report the “Flying Letter” revenge?
Fetion is a comprehensive communication service issued by China Mobile in May 2007. It is a fusion of multiple communication methods such as voice (IVR), GPRS, and SMS, covering three types Different forms (completely real-time voice service, quasi-real-time text and small data communication service, non-real-time communication service) customer communication needs, to achieve seamless communication services between the Internet, mobile Internet and mobile networks.
The emergence of Fetion also made the general public believe that it will become the best instant chat tool in the era of operators. However, due to the self-closed operation of mobile (at the beginning of the opening, it only supports mobile users), the overall user experience is not particularly good, and it has laid the groundwork for the subsequent decline.
In 2011, Tencent launched an instant messaging tool called “WeChat”. At that time, this chat tool was not favored by the outside world. After all, Tencent also had a chat product QQ for 100 million users, and Fetion also despised This product.
However, when WeChat officially launched the voice service in that year, the entire market has changed, because voice services can replace the operator ’s calling and consulting services, which is convenient for users. In addition, QQ is the drainage of WeChat. The star products at that time constantly eroded the number of users of China Mobile’s “Feixin” and China Unicom’s “Woyou”, which eventually caused the operator’s communication products to go down the altar.
In order to pull back a city, in 2012, China Mobile Fetion released the “Chenxi Edition”. Compared with the past,This version supports open registration for non-mobile users, and mobile phone users of China Unicom and Telecom can also use mobile phone numbers to register directly. That is to say, Fetion has opened an open attitude, but it is too late.
This year, with the advent of the 5G era, it is destined to achieve a number of industries and enterprises. Therefore, operators hope to unite and use “5G News” as a powerful weapon to break through again. However, the 5G era focuses on entrances, traffic, and scenarios. If you ca n’t grasp three points, it is actually difficult to go further. For example, China Telecom ’s wing payment in the 4G era, even if it can continue to be used, it cannot be more influential. Big Alipay and WeChat Pay.
In fact, the introduction of “5G News” is more to improve the upgrade of traditional SMS services to meet the needs of the rapid development of enterprise services and user services in the mobile Internet. But the key to “5G News” is that platform service providers and content service providers will still serve relatively homogeneous WeChat and other popular platforms if they can’t get more returns and user numbers.
For operators, if they cannot form a strong ecosystem, it means that they cannot incubate more “5G messaging” application scenarios to attract users to use and commercialize.
It is worth noting that although Mobile, China Unicom and Telecom jointly released the “5G News” white paper, in terms of operation, China Mobile is still ahead of the other two to launch the “5G News” App and start an independent battle mode. This means something intriguing.
And In “Discovery”, you can display some Internet service providers you need in your life, arranged in the form of address book. Users can directly click on the corresponding service provider for online services. For example, they can check the phone bill and charge data through the China Mobile Light Application, similar to the WeChat public account. ” The “5G Message” App is more like a collection of “Live Chat + SMS + WeChat Official Account” in terms of overall functions and design, targeting To B and To C services. Fetion is a comprehensive communication service issued by China Mobile in May 2007. It is a fusion of multiple communication methods such as voice (IVR), GPRS, and SMS, covering three types Different forms (completely real-time voice service, quasi-real-time text and small data communication service, non-real-time communication service) customer communication needs, to achieve seamless communication services between the Internet, mobile Internet and mobile networks.
The emergence of Fetion also made the general public believe that it will become the best instant chat tool in the era of operators. However, due to the self-closed operation of mobile (at the beginning of the opening, it only supports mobile users), the overall user experience is not particularly good, and it has laid the groundwork for the subsequent decline.
In 2011, Tencent launched an instant messaging tool called “WeChat”. At that time, this chat tool was not favored by the outside world. After all, Tencent also had a chat product QQ for 100 million users, and Fetion also despised This product.
However, when WeChat officially launched the voice service in that year, the entire market has changed, because voice services can replace the operator ’s calling and consulting services, which is convenient for users. In addition, QQ is the drainage of WeChat. The star products at that time constantly eroded the number of users of China Mobile’s “Feixin” and China Unicom’s “Woyou”, which eventually caused the operator’s communication products to go down the altar.
In order to pull back a city, in 2012, China Mobile Fetion released the “Chenxi Edition”. Compared with the past,This version supports open registration for non-mobile users, and mobile phone users of China Unicom and Telecom can also use mobile phone numbers to register directly. That is to say, Fetion has opened an open attitude, but it is too late.
This year, with the advent of the 5G era, it is destined to achieve a number of industries and enterprises. Therefore, operators hope to unite and use “5G News” as a powerful weapon to break through again. However, the 5G era focuses on entrances, traffic, and scenarios. If you ca n’t grasp three points, it is actually difficult to go further. For example, China Telecom ’s wing payment in the 4G era, even if it can continue to be used, it cannot be more influential. Big Alipay and WeChat Pay.
In fact, the introduction of “5G News” is more to improve the upgrade of traditional SMS services to meet the needs of the rapid development of enterprise services and user services in the mobile Internet. But the key to “5G News” is that platform service providers and content service providers will still serve relatively homogeneous WeChat and other popular platforms if they can’t get more returns and user numbers.
For operators, if they cannot form a strong ecosystem, it means that they cannot incubate more “5G messaging” application scenarios to attract users to use and commercialize.
It is worth noting that although Mobile, China Unicom and Telecom jointly released the “5G News” white paper, in terms of operation, China Mobile is still ahead of the other two to launch the “5G News” App and start an independent battle mode. This means something intriguing.