Ten years in Hedong, ten years in Hexi.
Editor’s note: This article comes from the WeChat public account “Lianshan News” (ID: lingshouzixun) < / a>.
Written / < / strong> Luo Xiuling
Editor / Zhu Zhenjia, Zhou Songping
More than 20 years ago, Esprit, who had entered the mainland market with great enthusiasm, would not have imagined that he would now fall into the predicament of crazy discounts and closing stores.
Countdown to “Exit”
Recently, Lianshan.com was informed that the well-known clothing brand Esprit announced that it will fully close its stores on May 31.
In fact, since February, Esprit ’s Chinese stores and official websites have cleared inventory through a 1% discount. In April, Tmall ’s flagship store also joined the discount camp, and Esprit ushered in the Chinese market. Countdown.
According to the announcement of the Esprit Tmall flagship store, its membership program will be terminated on May 31 this year, and from February 28 this year, members will have offline stores, discount stores, official websites and days Cat flagship store purchases will no longer accumulate points. In addition to stopping the membership program, Esprit is frantically discounting and dumping goods.
However, Lianshang.com learned that the Esprit store closure is not a complete exit as speculated by the outside world, but a part of its cooperation plan with Mushang Group. Or it will be displayed in a brand new image.
On December 1, 2019, Esprit parent company Esprit Global Holdings Co., Ltd. announced that an indirect wholly-owned subsidiary Wancheng Resources Co., Ltd. and Mushang Group Holdings Co., Ltd. entered into A joint venture agreement will take effect on December 2, 2019.
Recently, Lianshan.com was informed that the well-known clothing brand Esprit announced that it will fully close its stores on May 31.
In fact, since February, Esprit ’s Chinese stores and official websites have cleared inventory through a 1% discount. In April, Tmall ’s flagship store also joined the discount camp, and Esprit ushered in the Chinese market. Countdown.
According to the announcement of the Esprit Tmall flagship store, its membership program will be terminated on May 31 this year, and from February 28 this year, members will have offline stores, discount stores, official websites and days Cat flagship store purchases will no longer accumulate points. In addition to stopping the membership program, Esprit is frantically discounting and dumping goods.
However, Lianshang.com learned that the Esprit store closure is not a complete exit as speculated by the outside world, but a part of its cooperation plan with Mushang Group. Or it will be displayed in a brand new image.
On December 1, 2019, Esprit parent company Esprit Global Holdings Co., Ltd. announced that an indirect wholly-owned subsidiary Wancheng Resources Co., Ltd. and Mushang Group Holdings Co., Ltd. entered into A joint venture agreement will take effect on December 2, 2019.