84% of the stores are less than 10 minutes ’drive from Walmart

Editor ’s note: This article is from WeChat public account > “Commercial real estate headlines” (ID: Dtoutiao) .

Author: Angie Chen

Editor: Fu Qingrong

Header: Xiaoxin


   

After nearly half a year, the US retail industry The dark haze has not dispersed.

The anti-falling, able-bodied people, like TJX and Ross discount department stores, are in a state of ups and downs and head up against the wind. The Dollar Tree, a 34-year-old business tree under the label of “One Dollar”, is a PLUS version of the ability.

In the past two decades, its stock price was average and its market value was mediocre, only about 4 billion US dollars. After the financial crisis in 2008, the sinking market in the United States “outside the five rings” grew against the trend and ran wildly.

Dollar Tree ’s compound annual revenue growth rate reached 16.3% in the 2009-2019 fiscal year, ranking the top 10 Deloitte ’s fastest-growing retailer in 2020.

This “one dollar store” that likes to open a store next to Wal-Mart and actively intercepts Hu Wal-Mart ’s passenger flow is bursting in the US retail industryThe wailing sounded a clear stream. Same-store sales had been growing for 14 consecutive years. The stock price rose all the way, and the market value jumped to 18.2 billion US dollars, an increase of 380% from 2008.

The epidemic has plunged again and again. Dollar Tree ’s stock price fell only slightly by 5.8% from the beginning of March to the end of April, lower than discount department stores TJX and Ross (the declines were 21.1% and 18.4% respectively) Macy’s, the old department store (down 54.9%).

Source / Snowball

What exactly made Dollar Tree ’s explosive growth? What is the vitality of the “one dollar” grocery store?

1 One US dollar touches the hearts of the “poor people” in the United States

  

Dollar Tree, formerly known as a grocery store, was established in 1953 and later transformed into a chain of toy stores and One dollar shop.

The transition began in the mid-1970s. Under the economic crisis, US inflation, CPI growth rate exceeded 10% year-on-year, unemployment rate was high, and consumption power plummeted. Revenues have shrunk, cost-end manpower, rents, interest, etc. have risen, and profits for regular-priced retail companies have plummeted.

The “discounted” Wal-Mart, Kmart, and Costco who are expanding against the trend are compressing traditional grocery stores that are highly homogenized with them. Dollar Tree is one of the latter.