Shunfeng has entered the takeaway market?
On May 11, a reporter from Peng Mei News (www.thepaper.cn) learned that SF Express’s SF City launched the “Feng Shi” platform, which is mainly for corporate users and is responsible for Corporate group meal reservation and delivery service.
SF Express tells Peng Pai news reporters that “Feng Shi” is a group meal platform incubated within SF Express City, currently managed by a team of more than 10 people within the company And operations. The original intention was to solve the meal problems of employees within their own companies during the epidemic and provide employees with meals for internal organizations.
However, it is worth mentioning that, according to the surging news reporters, unlike the outside world that SF Express “catch” into the takeaway market, “Feng Shi” is actually only in SF Express Internal promotion and acceptance of internal orders. The current business model and development direction are still unclear, and it is far from the strategic height of SF Express and SF Group. It is more similar to the internal test of encouraging innovation.
According to the introduction of SF Express City, the reason for the appearance of “rich food” is that SF Express needs to solve the food problems of employees during the epidemic. There are thousands of offices in SF all over the country with hundreds of thousands of employees, especially in some remote areas, and there are no alternative suppliers for catering. “Fengshi matches transactions between merchants and enterprises, and cooperates with brand merchants. It guarantees the safety of meals, and the options of meals are also more abundant. Together with high-quality SF Express city-wide real-time logistics, the employees of the enterprise are more at ease and satisfied. “
Although the “Feng Shi” mini-program has been launched, according to Peng Mei reporters, the mini-program is still in the incubation stage.
SF Express said that the original intention was based on the fact that many sibling companies in the SF system are managed independently and do not share internal systems, so it is more convenient to use small programs.
It is understood that some of SF ’s monthly customers are also beginning to use the “Feng Shi” service, but they are still in the stage of collecting demand. SF Express said: “When the internal corporate meal solution is sufficiently mature, the project team will also explore whether” Feng Shi “can be used as one of the SF City’s value-added services for old customers. As for the future of” Feng Shi “small program We are still observing and thinking internally. “
According to the SF city introduction, the main difference between group meal delivery and ordinary personal meal delivery is the distribution equipment and load Utensils, deliver food to the door, and quasiTime. First of all, group meals are large quantities of meals, which may not be loaded by traditional two-wheelers. When delivering large quantities of meals, you may need to use vehicles with greater carrying capacity such as tricycles and vans. Second, many office buildings do not Take-out is allowed to go upstairs, but the large group meals provided to the enterprise usually need to go upstairs to the designated dining place; finally, the group meal requires punctuality, not fast, so it can be reserved for the merchant and the carrier More time to prepare. In addition, the enterprise will also have some personalized needs, such as enterprise payment, write-off, etc.
It is reported that “Feng Shi” is currently operated based on a small program, but there will be interfaces to connect with the enterprise, such as the OA system within the enterprise. Therefore, if there are outsiders of SF Express ordering meals, the channel for orders to reach the merchants will also be smooth, but because it has not reached the stage of large-scale promotion, there may sometimes be some system problems.
SF Express Co., Ltd. started its independent operation on March 1, 2019, and officially released the “SF Express Express” brand on October 24, 2019. At present, SF City has served many brands in different industries such as meals and tea, fresh fruits and vegetables, supermarket convenience, cakes and flowers, medical supplies, clothing auto parts, etc., serving more than 100,000 small and medium businesses and 20 million individual users, providing commercial distribution, The daily collection and delivery of services, as well as a full set of localized services for buying and selling, currently cover more than 200 cities nationwide.
In 2019, SF Express ’s city-wide business achieved a tax-free operating income of 1.952 billion yuan, an increase of 96.12% year-on-year (compared to the same period last year), accounting for 2019 SF Group ’s total revenue 1.74%.
Special researcher Yang Daqing of the China Logistics Society said in an interview with a surging news reporter that takeaway is an instant logistics service. SF Express explored the instant logistics market as early as 2016, and Baidu in 2017 Takeaway try out the takeaway logistics service and fully launch SF Express within 2019, which has built up service capabilities in the instant logistics market. In 2019, SF’s same city business revenue was nearly 2 billion yuan. Although the overall plate was not large, it was the fastest growing among SF’s various business sectors, with a year-on-year increase of 96.12%, much higher than its peers. This shows that in the high-quality real-time logistics market, the brand spillover effect of SF Express has been recognized by the market.
Yang Daqing believes that SF “Feng Shi” has a staged positioning to enter the takeaway market. It is a centralized delivery platform for group meals, to a certain extent, it is built to face the B end. With the catering supply chain service, seeking out delivery logistics in a high value-added market is a differentiated competition. This service is to a certain extent conducive to the subsequent SF to serve in group mealsThe service of Yingchain should be opened up to combine SF cold chain and other resources to form an ecological moat.