MediaTek is hitting the high-end market.
5G is a new opportunity for MediaTek to restart the high-end market.
Learned that MediaTek released the Tianji series 5G SoC Tianji 820. The Tianji 820 chip is manufactured using a 7nm process, integrated with a 5G modem, equipped with an independent AI processor APU3.0, and introduced 4 large-core CPU architectures. MediaTek said that the multi-core performance advantage of the Tianji 820 is nearly 37% higher than its peers.
Like Qualcomm ’s 865, Tianji 820 is also optimized for games and long videos. The chip combines the MediaTek HyperEngine2.0 game optimization engine to intelligently adjust CPU, GPU and memory resources to improve game performance. In addition, floating point computing power can also improve AI capabilities such as face recognition, image optimization, and ultra-clear picture quality. Support up to 120Hz screen refresh rate and HDR10 +.
On 5G, Tianji 820 supports NSA / SA networking and 5G dual carrier Aggregation, Support 5G + 5G dual card dual standby, and thanks to blessing MediaTek 5G UltraSave power-saving technology can reduce 5G power consumption by up to 50%.
This chip is positioned in the mid-to-high-end field, and it also focuses on 5G. However, compared with Qualcomm, MediaTek’s progress in the sale and mass production of 5G chips is significantly slower by half a beat.
Qualcomm launched the X55 Snapdragon 865 and X50 Snapdragon 765 chips last year. Currently, the 765 chips have been widely used in many models. Not long ago, Qualcomm released an upgraded version of the Snapdragon 765 chip one step earlier, with improvements on both the CPU and GPU.
MediaTek has officially announced the launch of the flagship chip Tianji 1000 in November last year, but the time for real mass production has not been finalized until recently. The iqooZ1 was first launched on May 19.
Slightly embarrassing, although both chips are the graspers of MediaTek to hit the high-end 5G market, according to the news, iqooZ1 is priced at 2500 yuan About, not the main high-end, but on the Tianji 820 side, Xiaomi Vice President Lu Weibing said that the Redmi 10X will be equipped with the Tianji 820 for the first time in the world. There is also news that this phone may also be the main price-performance ratio. Will exceed 2000 yuan.
But this does not completely conclude that MediaTek failed to attack the high-end chip market, and the two chips have not yet been verified by the market.
Time is running out. According to 2020 Q1 China smartphone SoC ranking data, Huawei ’s HiSilicon Kirin chip market share has reached 43.9%, driven by the rising sales of mobile phones. Due to the backlog of HiSilicon, both Qualcomm and MediaTek have fallen compared to last year. Among them, Qualcomm has the second largest market share of 32.8%, and MediaTek is 13.1%.