On May 20th local time, the German Volkswagen Group announced that the group has signed a new car sales agreement with all dealers for the sales of its pure electric vehicle ID series. Under the new sales model, consumers can order pure electric vehicles directly from Volkswagen Group, and can designate a local dealer to serve them; the role of dealers changes to agents, relying on providing services to consumers from Volkswagen Group Obtain commissions.
Volkswagen said that ID.3, which will go on sale on June 17, will open this new sales model. Under the new model, Volkswagen directly determines the vehicle sales price, eliminating the bargaining link between consumers and dealers; consumers can choose any offline 4S store and online website to order vehicles, regardless of which channel consumers choose to buy, Dealers get the same amount of commission, because consumers also have to choose a dealer to serve their vehicles when buying vehicles online.
As a result, the responsibility of dealers has changed from traditional sales of cars to consumers providing sales consulting, organizing test drives, transaction processing and vehicle delivery.
According to the overseas news website Electreck, under the dealer model, the commission that dealers get from selling pure electric vehicles is fixed, which may avoid the possibility of dealers Persuade users who originally wanted to buy electric cars to buy fuel cars. Volkswagen adopts this new sales model, which shows that it hopes that electric cars can have higher sales.
Volkswagen is accelerating its pace of electrification and announced plans to sell more than 3 million pure electric vehicles annually by 2025. On November 15 last year, Volkswagen also announced that it will invest 60 billion euros in electrification transformation by 2025. Among them, 33 billion euros (about 256 billion yuan) are invested in the field of pure electric vehicles. In addition, Volkswagen also announced that it will launch 75 pure electric vehicles by 2029.
In addition, Volkswagen is also responsible for vehicle financing and bears the risk of revenue and residual value. Holger B. Santel, head of sales and marketing in Germany, said: “Dealers no longer need to finance vehicles in advance. We also bear the cost of inventory and related costs of vehicle display. We provide dealers with an attractive vehicle rental Concept. “
Dirk Weddigen von Knapp, chairman of the Volkswagen and Audi Partner Association, said:” The agency model eases the financial pressure on dealers and under the current circumstances Business is particularly important. Therefore,Our dealers can focus on providing effective customer service. I am very happy that all partners have signed the agreement, confirming the high trust in the agency model and our group. ”
Volkswagen claims that the purchase system“ Thunder ”developed for the new sales model is currently under development, and the entire system has been simplified during the development When consumers use this system, they only need to click ten times to complete the configuration of the entire vehicle.