The “artificial meat war” in the Chinese market has once again welcomed two heavyweight players.
Editor’s note: This article comes from the WeChat public account “zinc scale” (ID: znkedu) , author Xu Wei , Editor Li Qianlin. Released with authorization.
Recently, the “artificial meat war” in the Chinese market has once again welcomed two heavyweight players.
First of all, Hi Tea announced on May 18 that it has launched the STARFIELD artificial meat startup company in the United Nations, and launched the vegetable meat burger “Future Meat Cheeseburger”; Nestlé was exposed on May 20, with a capital increase of 100 million Swiss francs. (Approximately RMB 730 million) used to build Nestlé’s first personal meat factory in Asia.
Before them, KFC has opened the beta test of “artificial meat” chicken nugget products, and Starbucks ’artificial meat lunch set is also on sale, not to mention the three artificial meat dishes of Tina Xue ’s tea that were snapped up within an hour of going online. Empty … It can be seen that the trend of artificial meat has actually arrived quietly.
If you observe it a little bit, you can clearly see that there are no players from the traditional catering industry. As for chain catering companies like KFC, they have only tried to launch artificial meat products, and they have not fully rolled out. Only new tea brands such as Nai Xue’s tea, Starbucks, and Xicha are being built with great fanfare as new products.
For artificial meat as a new type of cooking material, who is the most courageous first to end the game is the new tea drinking track player? The reason behind this status quo is worth pondering.
Try out new tea drinks?
On the day of May 18, the official tea company announced the launch of the future meat cheeseburger. While causing widespread public debate, it also allowed its new products to be quickly sold out. In the official Weibo comment that day, there were many users complaining about selling out immediately: “Some stores are too funny, they sold out as soon as they opened? Shouldn’t they have a list of stores sold?” >
