The villagers also gradually did not know what it was from online shopping, and evolved into a “whole village live broadcast”.

Editor’s note: This article comes from the WeChat public account “Tencent Technology” (ID: qqtech) author: Sun reality.

 

Key points

 

1. We are a corporate operation. The company has several partners. I personally position myself as an anchor. In addition to the identity of the boss, I still have a part of the income of the commission. It’s almost six digits in a month.

 

2. The most important reason why Linyi can become a live broadcast village is that Linyi is a logistics capital. The transportation is very developed and the speed of goods circulation is relatively fast.

 

3. Yiwu has many sources of goods. There are really too many small commodities. The factory is connected to the back. The warehouse is full of dense goods, and the warehouse and workshop can be turned into live rooms in an instant. In addition, because there are so many products, the price can also be lowered when purchasing.

 

4. There is a couple working in Beijing in our village. They heard that the village is now doing live broadcast and bringing goods, and it is quite profitable. Her husband came back to do live broadcast first, but now the business is getting busier and finally I called the wife back, made a lot of money, and changed the car last year.

Xiazhu Village, Jiangbei, which is 2.2 kilometers away from Yiwu International Trade City, walks into a shop, and there will be a beautiful girl, playing with clothes, bags, cosmetics, etc., facing the camera of the mobile phone, and opening live sales.

According to media reports, in this small village not far from the urban area, more than 2,000 Internet celebrity anchors are active, and there are more than 5,000 short video and live broadcast related practitioners. Driving three wheels during the day and driving a luxury car at night is the true state of work and life of Jiangzhu Xiazhu Village’s “live broadcast celebrity”.

At the same time, Linyi, Shandong, to the north, has also become a new live broadcast gathering place after Xiazhu Village in Yiwu, with the advantages of a small commodity distribution center and logistics. Although it is a city, Linyi has also been called the “live broadcast village”, and it also attracts more and more small businesses to start the live broadcast journey.

In addition, there are also natural villages that were once unknown, relying on a keen eye, and found that live broadcasts may be a new way to get rid of poverty and get rich. The villagers gradually didn’t even know what it was from online shopping, and it evolved into a “live broadcast of the whole village”, even attracting young people who went out to work.

The four “villagers” of the live broadcast village dictated that there were brick-and-mortar store owners, farmers who used to eat from the sky, and entrepreneurs who chased their dreams. The live broadcast village gave them opportunities for nuggets. Here is their story.

01

Octator: Ms. Xu

Platform: Quick hands

Location: Linyi Live Broadcasting Village, Shandong

One day’s live broadcast sales can reach several million, and my monthly achievements have six figures

I first started a physical business, opened a repair shop, and did a small business for a while. But when I was doing micro-commerce, the industry was not so profitable, and the physical stores I opened had closed down. I was in a state of nowhere. Around August and September of 18 years, when I happened to see a friend doing a live broadcast of e-commerce, I was taken to this industry.

At the beginning, I livestreamed and brought goods on another platform. At that time, my livestream return rate was particularly high, because all the products were broadcast at the time, and the time was quite long, all in 2015. The backlog of inventory in 2016 was broadcast live for about a month, and I happened to open the Quick Hand by chance, and saw some content below the “same city” function.

There are many people from the same city in Linyi as anchors. I think they sell better. Observed for seven or eight days, and then discussed with our company’s partners, and finally decided to shift the position to Kuaishou.

It’s a little nervous to bring goods in Kuaishou for the first time, because we just started doing it at that time, and the family around me was with me. It was broadcast for five or six hours. At the beginning, there were more than 40 fans, but that’s it. A few fans were watching, and we sold it that day. I remember selling more than 1,700 yuan. Later, I participated in several events organized by the platform and accumulated fans a little bit.

I am very different from our traditional fast-handed anchors. Most fast-handed anchors are husband-and-wife shops, but we settled in the quick hands on the first day, that is, the company’s operation, so we initially made the positions and duties clear.

We have a full-time purchasing person in charge and a person in charge of the warehousing department. In addition, we have specially signed more than ten full-time anchors. Several of them are foreigners. They were also attracted by the concept of Linyi Live Village. Linyi e-commerce has done a better job.

Picture note: Ms. Xu is the company’s boss, partner, and anchor

I position myself as the role of anchor + selection of goods, so now I am only selecting and broadcasting every day. Compared with the traditional husband and wife anchor, I may be relatively relaxed because INo need to waste my time to deal with after sales.

But our fans are relatively small now. The same level of anchors as me, most of them are 4-5 million fans, I now have only 1.8 million fans. But it is more gratifying that my sales are similar to them, or even higher than them, because we have always been a relatively standard live broadcast, and the after-sales control is better.

When I chatted with my colleagues, I found that they had many problems, such as supply problems, delivery problems, after-sales problems, but these problems they encountered, we all thought of them in advance, and we will solve them in advance. Too.

In the supply chain, I have trained more than 20 purchasing personnel, who are responsible for different categories, and screen out the products in their phases to judge whether these goods are qualified or not. What is the quality and appearance? First Check it as a whole.

I arrive at the company at 12 o’clock every day. After arriving at the company, I will hold a review meeting with them to analyze how the data sold the night before. The products selected are not suitable and appropriate. At the same time, I will also refer to a lot of data. Including our customer’s age range, body type, etc., we will do an analysis, and then go to determine what type of clothes she wears based on her age and body type, and then select the final goods to be brought before 6:30 in the afternoon come out.

In addition to taking goods outside, we are also doing our own supply chain. We have our own brands and cooperative factories. Now we take outside goods and own brands, and the sales ratio has been half and half.

If we remove the refund every day, the daily order quantity is about 50,000 orders, and the sales are between 2 million and 3 million. If there is an explosion, it should be more than 5 million. We have done it before. Some simple activities increased the sales of the day to about 13 million yuan. But our profits are not so high. If we finally earn the company, it may be around 3%.

Because I am a corporate operation, the company has several partners. I personally position myself as an anchor, that is, in addition to the identity of the boss, I still have a part of the income of the commission. The month is almost six digits.

I am a native of Linyi, so I stayed here for a live broadcast. The most important reason why Linyi can become a live broadcast village is that Linyi is a logistics capital. The transportation is very developed, and the speed of goods circulation is relatively fast.

Another large and small wholesale market on our side should now be more than 100. The products you can think of are basically available in Linyi. We will not need to fly around like other people’s entrepreneurship. The goods we need to bring can be handled in Linyi. This saves a lot of time and labor costs. This is our inherent advantage.

Linyi has a lot of live streaming gathering points. It was in the vicinity of Lanshan in the early days, and now there are several new places that can be called straight