Xiaomi’s “Avengers” adds another member.
On the afternoon of June 2, Xiaomi announced the appointment of personnel. Yang Zhe, former vice president of Huawei BG and senior vice president of Meizu Technology, officially joined Xiaomi as the CMO of Xiaomi China, responsible for the formulation of marketing strategies in China. Brand building and other work.
In the photo, Yang Zhe sits with Lei Jun, Lu Weibing, and Liu De. These are also the core management of Xiaomi mobile phone. Two are the earliest members of the founding team of Xiaomi, and the two are senior people in the industry who joined later. .
People who follow the mobile phone industry are certainly no strangers to Yang Zhe, the “master”. How much can Xiaomi receive from executives of friends?
“Avengers” welcomes new hero: Master
Yang Zhe is indeed a senior practitioner in the mobile phone industry. He has worked in companies such as Samsung, Huawei, TCL, and Meizu, mainly responsible for marketing.
Yang Zhe’s experience with Huawei and Samsung is a highlight of his career, and he successfully managed the business models of Samsung and Huawei. At Samsung, he shaped the “Heart for the World-W” series, which is the clamshell business machine with a price of more than 10,000 yuan; and at Huawei, he successfully built Huawei’s business positioning in the high-end machine market, allowing the Mate series and P series stand firm