The stall is the fireworks in the world

Editor’s note: This article comes from the WeChat public account ID: chuangxin2009) “>” innovation Works “(ID: chuangxin2009) , author: public number ten villages.

Speaking of stalls, a lot of people’s stereotyped reactions are: small business, dirty and messy. And now that e-commerce, logistics, and takeaway are so developed, is there a market for stalls?

Actually, the land-sharing economy plays a big role in life. As the Prime Minister said, “land-sharing is a fireworks in the world.”

It’s like a micro-entrepreneur. It’s not as simple as a startup. It involves multiple capabilities, such as category operations, product selection, site selection, marketing, services, and competition.

Are you good at accurately grasping needs? Can you follow up the explosion in real time? Do you have a price strategy? Do you know where the conversion rate is highest? Do you know how to praise users in time? Will you use WeChat for continuous customer group operations? Can you PK the competitors off the street?

Mobile merchants are an indispensable presence. We want to thank these people, respect them, and if possible, we can find ways to help these people, unite these people, maybe there will be good business opportunities behind them.

First, why is there a market for stalls?

There are many business options for stalls, usually a mobile merchant street that can meet all your needs. For ordinary people, the quality of goods, convenient and cheap spread of goods, can often be used as a useful supplement to solve the needs of life.

1, service supplement

Taking Shandong Pancake as an example, it is not always possible to make money by opening a store in all communities. There are very few breakfast shops that make buns, pancakes, pasta and the like at the same time.

So in such a large number of people, people naturally want to eat or change their tastes every day. If you don’t make your own breakfast, eating breakfast on the street is the only choice. Rice balls, pancakes, soy milk and milk are all available. The point is that many young people do not make breakfast by themselves.

2. Passing quality

Whether it’s fruit or socks, it’s just what the user needs. If you don’t buy it today, you might buy it tomorrow.

If you just pass by, the quality is very goodIn a good situation, why not just buy it? Direct inspection on site, you can also directly scrape the knife and burn with fire.

3. Convenient and cheap

Street stalls, just like small shops, buy after you want to pass by, without waiting, you can experience it immediately after paying.

For example, selling mobile phone stickers, mobile phone cases, and data cables on the roadside. Not everyone’s life can be organized, so prepare in advance to buy online.

In addition to convenience, another important point is that the price is cheap, especially when the quality is the same.

5 pieces of pancakes, which can be eaten in one minute and still full. If it is called takeaway, the price of a cake alone is not cost-effective.

In addition, a charging cable of 2 yuan, 10 pairs of 5 pairs of socks, 35 a T-shirt, 1 yuan a apple and so on. Many people couldn’t refuse to inspect the goods on site. Not all goods sold on the ground are inferior, and many are cheap and easy to use.

Second, the booth is a micro-entrepreneurship, testing multiple abilities

The stalls are not as simple as you think, you need to be very precise in understanding the needs of users, and you must have comprehensive capabilities such as product selection, site selection, marketing, service, and competition.

In simple terms, setting up a booth is a micro-entrepreneurship. Setting up a booth is no simpler than building a startup.

Familiar fast-handed net red cousin 210W fans, professional stalls selling leather shoes, relying on the self-made “factory director is my cousin” debut. And the pomegranate brother Jin Guowei’s 651W fans, known for selling pomegranates in fluent English.

1. Category operation capability

Taking a booth is a category operation, and we must accurately grasp the demand. Just like the business categories of e-commerce platforms, it is very accurate to grasp the needs of users.

a. Breakfast night market

People take food as the day, and three meals a day are indispensable. Among them, breakfast and night market are the most valued by food stall operators.

Relevant information shows that my country’s breakfast market alone exceeds trillions. It is expected to reach 1.98 trillion in 2021, of which breakfast will be a breakthrough