The Q3 financial report released by “Peloton” a month ago showed that the income of the home fitness market was boosted by 66% due to the surge in demand.
I learned that the sports and fitness platform “Peloton” has recently released the official Apple TV app. This is also the second round of TV screen attempts launched by the platform since it added an Android TV subscription service in April.
After adapting to the TV screen, users will be more convenient when performing strength training and yoga, which are more suitable for sports away from bicycles or treadmills. At present, “Peloton” has been implemented on iPhone, iPad and Apple TV.
“Peloton” bicycle hardware + course mode
The Q3 financial report released by “Peloton” a month ago shows that “Peloton” has become one of the companies that are welcoming performance growth in the new crown epidemic situation. Due to the closure of the gym and the implementation of the home segregation policy, consumers who are unable to perform offline fitness activities have turned to home fitness platforms. Inspired by the surge in market demand, “Peloton”‘s total revenue in the third quarter surged to 524.6 million US dollars, exceeding the expected 488.5 million US dollars, and revenue increased by 66%. The total number of registered members has increased from 2 million in the second quarter to 2.6 million in the third quarter, an increase of 30% month-on-month.
In order to make better use of the demand for home fitness brought about by the epidemic, “Peloton” has increased its sales and marketing expenses by 53% for the marketing promotion of online courses. At the May conference, “Peloton” CEO John Fole also said,To further expand the customer base, “Peloton” is planning to launch a lower-priced exercise bike. Since March, “Peloton” has extended the short-term free digital subscription service trial period from 30 days to 90 days to better attract new subscribers..
Even the Keep, the first unicorn in the sports technology field with more than RMB 1.3 billion in financing, has not yet achieved profitability, which is enough to explain the problem: The Chinese fitness industry still has a long way To go.