Be aware of how much to pay extra.
This is also the part that all our companies care about, called liquidity and profitability.
Three. Summary
Finally, let’s review. We talked about how to segment customers; how to judge the quality of traffic through the whole life cycle; how to simplify product design through research; how to understand consumers’ willingness to pay.
To summarize: First, please avoid pushing products to the market when you don’t know consumers.
Second, please avoid designing products when you don’t understand consumers’ willingness and ability to pay.
Thirdly, please don’t forget to subtract them during the product and price design process. Subtraction is more difficult than addition. The case reference here is Apple.
Finally, please always pay attention to your sales status. The business realization is not an overnight event, but a protracted battle, a marathon.
So, please always pay attention to your sales situation, and never fight a price war in the case of the new crown epidemic.
In many cases, consumers do not come to you to make purchases, not because of the price, but because they cannot come to you to make a purchase.