Will live delivery of goods be a hot job in the next 5 years?
Editor’s note: This article is from the WeChat public account “The Marketing Revelation of Void Hunting” (ID: xunkong2005), the author seeks out 2009.
Some time ago, the Ministry of Human Resources and Social Security and other three departments jointly announced 9 new occupations, including Internet marketers and the addition of “live salesmen” under their occupations. Therefore, “e-commerce anchor” and “carrying anchor” have formal professional titles.
This aspect proves the popularity of this industry. Of course, the popularity of live broadcast also makes many people in the workplace eager to move.
The hard-working social animals in the workplace are 996 every day, and they may enter the ICU. They are exhausted, and they finally become “invisible poor people” in their first years, but the 30-year-old middle-aged crisis comes next. .
And the anchors who take the goods sit in front of the camera, just move their lips and say “oh, my god” a few times, “buy it, buy it, buy him” to earn one million a month.
So the spiritual torture from the workplace comes: If live streaming can earn millions a month, why don’t I join this industry?
In this article, let’s talk about the career of carrying goods anchors, hoping to remove these question marks from your mind:
Does the anchor develop as a career?
How much money can the anchors earn?
What preparations do I need to change to become an anchor?
01Is it profitable to be a cargo anchor?
If you want to work in this industry, you must first have a macro understanding of the industry. According to the data of iiMedia Consulting, the GMV of live broadcast and delivery is expected to reach 961 billion yuan in 2020, and it will properly exceed one trillion yuan by next year.
What is the concept of trillion? Alibaba’s overall GMV in fiscal year 2020 has just exceeded one trillion US dollars, which means that the overall GMV of live broadcasts in the Chinese market accounts for