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Due to high-speed rail delays and heavy rain, when the Wuhan Zall team arrived at the Suzhou Taimei Xiangguli Hotel on the evening of July 18, the original schedule had been delayed for more than an hour.
After the club docked with the reception staff, all the players, coaches and staff got off the car in turn and received the first nucleic acid test after arriving in the competition area.
While the Wuhan Zall team was advancing the procedure of moving into the Suzhou Division, Liu Yi, who has served as the secretary-general of the Chinese Football Association from August 2019, appeared in the lobby of Taimei Xiangguli Hotel and specially greeted Wuhan Zhuo. The arrival of the soldiers.
Recently, Liu Yi’s consultation with the heads of various departments and hotel management has become a daily standard. He hopes to continue to communicate in this way to speed up the coordination and running-in of various operational links.
Although he took office less than a year ago, Liu Yi had an intersection with Chinese football as early as the turn of the century. At that time, as an agent, he participated in the transfer transaction that Manchester City introduced Sun Jihai from Dalian Shide In 2016, as a consultant, he helped Suning Sports win the live broadcast rights of the Premier League.
In the past few years, he served as the senior vice president of Shanghai Weimei Culture Development Co., Ltd., not only introduced a number of sponsorship brands for the Super League, but also participated in the preparations for the Chinese Football Professional League.
For the Chinese Football Association and the Chinese Super League Organizing Committee, all tasks related to the 2020 Chinese Super League are challenging challenges different from the past.
Liu Yi told Jiemian News: “In the preparatory stage of resuming work, we actually had communication with Shanghai. However, considering various reasons, Shanghai must be cautious. We all understand.”
Of course, the dust of the schedule is settled, and the Chinese Super League teams are moving into the competition area one after another. The Chinese Football Association and the Chinese Super League Organizing Committee now need to focus on issues that will shift from the preparations at the competitive level to the brand maintenance of the entire Super League.
Under such special circumstances, how to provide business and media partners with new ways to provide more rights and interests with matching value is a question that the Chinese Football Association and Super League companies have been considering during the competition.
Currently, the sponsor brands owned by the Super League include Ping An of China, SAIC, Nike, DHL, Tsingtao Brewery, Mengniu, Tmall, 58.com/Anjuke, C’estbon, Absen, etc.
Liu Yi said that while maintaining the existing sponsorship system, “we will definitely explore new partners and have achieved certain results.”
“Although it has gone through a long suspension period, none of the sponsors and media partners of the Super League have withdrawn halfway,” Liu Yiru told Jiemian News, “This also shows that they believe us very much. The brand value of the league. However, in the context of the global economic downturn, some sponsors have encountered many challenges in their respective fields, which is forgiven. In this restart plan, we have considered many new technical means , To enhance the brand’s exposure value and interaction with players.”
According to the staff of the Football Association, in order to allow the media to obtain communication materials in a closed environment and gain more public attention, the Super League will allow the media to set up a studio in the team base camp to facilitate the production of diversified products .
In addition, for the LED advertising screens in the stadium, the Super League also plans to lay an extra circle of screens to add more booths for sponsors.
It is understood that although it is a tournament system, there will be a “virtual home and away stadium”-the stadium will be arranged in the style of the “home team”, which means that the stadium billboard will belong to the advertiser of the home team.
The Football Association’s statement is quite clear: “We will do everything possible to make up for the losses caused by the sponsors due to the impact of the epidemic.”