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Such an official call has accelerated the loss of group performances in Hengdian to some extent.
Nowadays, Hengdian has seen “group performance shortage”, and only one month has passed since the call of “Hengdian Group Performance Village turned into Taobao Live Broadcast Village”.
Star dreams are broken, internet celebrities are rising
In a group performance training class, the teacher asked everyone: What is the purpose of coming to Hengdian? Some people said “play tomorrow’s play well”, some people said “be a good actor”, there were bursts of laughter from the crowd, a few seconds later, someone shouted out: Enter the entertainment circle, be famous!
Indeed, this is the dream that many people have when they come to Hengdian. Almost all Hengpiao stories start like this, simple and straightforward but extremely difficult.
However, even the thirteen brothers, the hottest Hengdian dragon actor now, are honest, “I am in Hengdian for a while, I believe everyone will understand that it is impossible to be famous, and it is impossible to be a star.”
The thirteen brothers of Hengdian were born in 1982 and had been in the antique business for nearly 7 years. In 2017, he came to Hengdian from his hometown in Hunan to make a living as a group performer because of loss of money. In 2018, he tried to transform short videos and became a “short video creator”. He used the camera to record the life in Hengdian and quickly became popular on the Internet.
The 13 brothers now seem to have replaced Wang Baoqiang as a star in the Hengdian group performance. It’s just that this star is not the other star, the other stars are above and far away, but the thirteen brothers seem to be close at hand and within reach.
Live broadcast made them no longer stick to being a star on the screen. “Hengdian internet celebrity” has become a new term, bringing a new kind of stupidity up and down in the arena of fame and wealth.
More and more “horizontal drifting” began to switch careers to shoot short videos like Brother Thirteen. Especially in the days when the operating rate of Hengdian was declining and there were no movies to film, they chose to use this path to seek better development.
Hengdian, the dream city known as “China’s Hollywood”, has become the main stage for their video creation.
“Hengdian Internet Red”Replacing “Hengdian Group Show”
In the past, group performances focused on showing their faces, salary increases, lines and dramas, but now, group performances are just a springboard, and whether a salary increase or not will have little effect on group performances that have found a way out.
The threshold for group acting is very low. To do live broadcast from the media, the threshold is lower and unconstrained. It can be broadcast live anytime and anywhere, and the income is not worse than that of group acting. Many Hengdian Internet celebrities already have millions of fans. The monthly income easily exceeds 10,000.
Now Hengdian is undergoing a “group performance movement” from offline to online, and the direct consequence of this movement is that “Hengdian group performance” is becoming a “Hengdian internet celebrity”.
The unheard of in Hengdian became the “traffic influencer” on the Internet. Once you become a “net celebrity”, who is willing to be a “dragon set”?
Actually, it can be seen from Douyin, Kuaishou, and Watermelon videos that there are still many people in Hengdian who can act. In the group show, “Crouching Tiger, Hidden Dragon” attracts countless fans.
However, in the eyes of industry mainstream people, Hengdian has only masses and no actors. This is reality. No matter how popular it is on the Internet, how much traffic, and how much attention it is, all of this has nothing to do with acting.