Uneven, the brand cannot establish a professional and trustworthy purchase image in the minds of consumers.
In recent years, we can see that micro-businesses have begun to focus on personnel training and pre-training, such as product knowledge popularization, group sales skills, and gameplay education on new platforms. This is also why more and more consumers are willing to buy micro A reason for the quotient.
7. The focus is on the circle of friends, there is a library of copywriting materials
If anyone pays attention, the copywriting of Weishang brand is also a science, and there are many classic copywriting. The brand will provide a library of copywriting materials, including a picture library, to support the release of WeChat Moments. Moreover, the target roles and scenes of this type of copywriting communication have individual characteristics, which are in line with the personal style and characteristics of the micro-business.
For example, if the micro-business agent is a post-90s generation, the material library contains content that belongs to the post-90s style, such as funny, literary, etc., if the micro-business agent is a Baoma, there are also people in the material library that belong to Baoma. Yes, life scenes, manual videos, etc., can meet the communication needs of different roles and life scenes.
8. Refined operation, personalized communication
Just like the content of Zhihu’s answer above, the difference between WeChat and Taobao customer service lies in emotional communication. It is difficult for customer service to establish long-term relationships with buyers, while micro-businesses can.
On the one hand, thanks to the original social acquaintances, buyers and sellers will be in the same network. WeChat friends are basically acquaintances, and they have a good understanding of consumers’ personal roles or life stages, similar to private shopping services. Guide, you can communicate regularly or at special nodes;
On the other hand, wechat brands will be based on tools for back-end data management or private domain traffic operation, which can