This article is from WeChat official account:China Business Journal (ID: chinabusinessjournal) , author:Author: Li Dan, editor: Huang Yulu, original title: “Luckin “Live” coming? Why is the coffee market with an average annual growth rate of 15% unable to escape “6 losses, 3 draws and 1 profit”? “, the head picture comes from: IC photo
Is Ruixing “alive” here?
Recently, Luckin seems to be trying to return to the public eye in a less negative manner. Following the discovery by the Ministry of Finance of an inflated revenue of 2.119 billion yuan, on August 10, Luckin was reported by many media at the same time that “the overall break-even has been achieved, and the overall profit is expected to be achieved in 2021.”
Picture source: webpage screenshot
In response to this news, netizens divided into two camps of “belief” and “unbelief” based on their own experiences and values. Some people said that they and their colleagues go to Ruixing every day to consume, “As long as it is cheap and good to drink”, there are also questions that Ruixing “break-even is not a matter of fingertips”.
From capital myths, exposure to fraud, to the face of forced delisting, Luckin’s “curtain call” in the capital market is always not very glorious. What can the current outgoing claim of “break-even” explain?