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3.2 Taking advantage of the wind, the sisters drove a rapid increase in the number of active users, and the effect of traffic superposition appeared
3.3 The conversion rate of official KOLs with goods has grown steadily
The advantages of official KOLs are low cost and controllable promotion efforts. Under the promotion of brand business’s social marketing (integrated marketing with celebrity KOLs), value is gradually released. According to the media preference of the official KOL audience, selecting the appropriate media to launch can effectively reach the target audience.
3.4 Taking Baicaowei as an example, the official KOL audience focuses on target users, which are more feminine and younger
3.5 Media portfolio placement based on Baicaowei KOL audience catalyst preferences can more focus on reaching target users
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