The industries that Bailian Intelligent faces are also more vertical, and are currently making full efforts to enter the fast-moving consumer, energy, insurance and other industries.
In 2019, Bailian Intelligence achieved tens of millions of revenues by providing customized solutions for leading industry customers, and successfully transformed its business model into standardized SaaS products. Next, Bailian Intelligence will promote SaaS products to enter the market, gradually occupy the minds of users below the waist of the industry, and carry out rapid replication and expansion. It is expected that the revenue scale in 2020 will increase by more than four times.
3. What are the current Bailian intelligent users/customer levels and important customers? What is the customer acquisition strategy?
At present, Bailian Intelligent has dozens of Fortune 500 companies and large-scale well-known corporate customers at home and abroad in the fields of FMCG, energy, insurance and so on. In Bailian Intelligence’s view, head customers have great value and can form a demonstration effect for other customers. At the same time, they can fully represent the needs of the industry in the process of cooperation, and in turn promote the improvement of products. In the early stage of development, Bailian Intelligent has established in-depth cooperation with many leading customers in the industry, and gradually gained the trust of leading customers through solid services. In the future, Bailian Intelligence will further consolidate cooperation with leading customers in the industry, and use the influence of leading customers to drive the participation of small and medium-sized customers, gradually implement the application of standardized SaaS products, and realize the expansion of market segments.
4. On the track of marketing automation, how does Bailian Intelligence view the overall development of the track? What is the current difficulty encountered by the industry, what is the advantage of Bailian Intelligent, and how is the positioning different from competing products?
Marketing to acquire customers is a high-frequency rigid demand of an enterprise, and it is also a core pain point related to the survival of an enterprise. Marketing automation is to help companies solve such problems and directly bring more benefits to companies. Therefore, Bailian Intelligence believes that the market space and prospects of this track are worth looking forward to. However, due to the limitations of technology and industry thresholds, this track is not easy to follow. Companies on this track choose to explore in different industries in different ways on a small scale, but they are all in their infancy, and this field is still a blue ocean.
At present, a major difficulty encountered by marketing automation is how to deeply integrate with industry know-how to form differentiated product value. In this regard, Bailian Intelligence has been at the forefront of the track, and has formed a joint force with leading customers in the industry. By digging deep into the needs of leading customers, it gradually polishes and optimizes product services and creates a unique market recognized by the market. Product value, before the advent of large-scale competition, occupy the market ahead of time and form industry barriers.
In addition, we believe that AI’s most valuable capabilities are mainly reflected in the processing of complex data and