In the PC/mobile field, application stores are an important channel; in the host field, host manufacturers (Sony, Microsoft, Nintendo) themselves are channels.
A company can hold two or even three positions among CP, publisher, and channel. For example, Tencent is not only a game CP(through five studio groups such as Tianmei and Photon), it is also a game publisher (via PC/mobile game release line), or game channel(via WeChat Game Center/QQ Game Center /Application treasure/WeGame). Station B is not only the game publisher (through exclusive agency business), but also the game channel (Through the intermodal service of the Game Center at Station B). Game CP can also be self-published, which is very common.
Specifically to Apple, it is currently mainly engaged in the game channel (via App Store); it does not have much game CP and publishing business by itself< span class="text-remarks" label="Remarks">(Do it in history, but did not succeed). Therefore, Epic represents the game CP and publisher, and is launching a challenge to the world’s largest mobile game channel. However, some people think that it is a hidden evil and want to expand their Epic Games channel to the mobile terminal-I won’t comment on this kind of speculation.
What makes me funny is that many Chinese players have also joined the condemnation of the “Apple tax”, hoping that Epic’s struggle will lead to a reduction in the percentage of the App Store in China. It seems that they don’t know the existence of “domestic Android tax”… Maybe they don’t know?
In China, the mainstream of Android application stores is the application stores opened by mobile phone manufacturers, including the “hardcore alliance”