Feng Zeng told the media that the product of the college entrance examination volunteer application mainly solves the pain points of information asymmetry when the candidates and their parents report their volunteers. The characteristics of the product caused the business to explode within one month after the end of the college entrance examination, with extremely high peaks, while the remaining time remained in the off-season for a long time. Therefore, how to achieve normal operations throughout the year has become a problem for such companies to think about.
In this regard, the solution provided by Youzhi is to develop three products for different user groups. Among them, Youzhi mainly provides intelligent online voluntary reporting services for test takers; Youjia-Expert Organization Edition helps education practitioners Employers and institutions build their own brand of college entrance examination voluntary filing platform; Excellent Career is mainly for high school students and build a career planning platform for them.
It is reported that there are already more than 900 educational institutions using You Volunteer products, including Ongli Education, Elite Education, Excellence Education, Xueersi and other listed education companies.
At the time of the outbreak, the institution’s face-to-face services were hit. Perfect Volunteer developed the “contactless fill-in-volunteer” function. Candidates communicate with experts via voice, breaking through space limitations. Currently, it serves hundreds of educational institutions such as New Oriental and Excellent Education.
Obviously, broadening the user base and tapping more user pain points has become an inevitable choice for companies such as You Volunteer and Perfect Volunteer.
In 2015, after the listing of Yingding Education on the New Third Board, Wang Haitao began to lead the company on the road of internationalization and develop the overseas study business. Not only that, Wang Haitao also took a fancy to the opportunities in the K12 subject education market after the new college entrance examination reform and developed corresponding products.
Whether it is to expand the service population or enhance the depth of service, each company is making fancy moves to explore diversified business models. According to incomplete statistics, the current market penetration rate reported by the college entrance examination volunteers is less than 10%, and the future is still expected…
* In the article, Liu Wei, Yingjie, Teacher Zhang, and Xiao Li are all aliases