/p>
Innovative communication lies in grasping the cultural trend of star-chasing in different consumption paths, creating marketing content that is most suitable for consumers, and accurately positioning the brand;
Integrated communication requires companies to integrate in different channels when making new products.
While communicating well with consumers, brands must also realize that innovation has extended to the full chain of products.
It is an ongoing topic, and it is very likely to develop into a vital factor in brand vitality after the epidemic.