The App Store is deeply involved in litigation due to the 30% commission rate. How does Apple respond to the allegations of monopoly?
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Editor’s note: For a long time , the App Store has been an important part of Apple’s revenue with the 30% revenue commission it charges for third-party applications. Although the closed experience of the iOS system ensures a purer and safer experience, this “monopoly” also brings an invisible premium to users-the high rate of up to 30% ultimately hurts consumers. Because developers can only pass on the increased costs to iPhone and iPad users who pay to purchase apps and services. However, Apple argues that without the support of the App Store, many applications cannot achieve what they are today. What do you think of this? The title of this article How Apple’s 30% App Store Cut Became a Boon and a Headache, I hope to inspire you.
Twelve years ago, in 2008, Apple launched the App Store, an online application market tailored for the iPhone that was just launched at the time, with more than 500 applications. Apple clearly told application developers that it would take a 30% commission from their sales, but few companies were dissatisfied with it at the time.
Today, the App Store has become one of the world’s largest commercial centers, with sales of 500 billion US dollars last year alone. However, Apple still charges 30% of fees to application developers.
Facts have proved that the “30% commission” promise made that year is of great significance to Apple. For such a company with annual sales of nearly 275 billion US dollars, the App Store has been the main driving force for its growth in recent years. However, while bringing rolling profits, the App Store has also created a series of headaches for Apple, including endless antitrust reviews, dissatisfaction with app developers, and a steady stream of consumers and partners. litigation.
In August of this year, Epic Games, the developer of one of the world’s most popular games “Fortnite”, formally sued Apple and Google, accusing them of forcing application developers to pay 30% of the commission. Violated the antitrust law. Previously, Apple and Google removed “Fortnite” from their app stores because of Epic