The above three standards for professional content-creator role, incremental information, and brand setting. A content IP brand with cognition at the public level creates professional content in its own field and reaches a consensus among consumer groups.
Mass traffic is easier to understand, but you have to accept this point of view. A professional content producer does not have much traffic, but the content is valuable enough. At this time, it is recommended that the brand purchase more commercial traffic and break the circle with professional content.
At the Dingxiang Doctor Summit last week, we saw content produced across borders with brands and directly put in traditional media such as subway advertisements. Smart brands have already done so.
I hope that marketers will return to common sense and think independently.
What problems does the brand face, what scenarios need to enter, and what attributes to add.
Based on systemic thinking, find partners in the content ecology and create content that increases brand value.
Think of a strategy and spend money boldly.
Above.