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The male audience of “2020 Producer Cypher” can reach 66.45%, which corresponds to the current situation where hip-hop music is dominated by male audiences. At the same time, comparing the transmission path of the theme song of “China New Rap” in the past few years, it can be seen that this type of song has a transmission path of “niche first-then mass”. For example, this year’s “China New Rap” theme song is out of the circle with bold and sharply critical lyrics, usually the first to trigger discussions on musicality and technicality among the rap circles and fans, and then ferment to the public for secondary dissemination.
Conclusion:
With the continuous iteration of the entertainment ecosystem in recent years, the more fragmented content and the rhythm of the information flow have made the acquisition of traffic a common problem in the industry. At the same time, as young people of the new generation step onto the mainstream stage, their viewing and listening forms become more diverse. The theme song, as a sub-scenario of variety marketing, can also reveal the value of sound comprehensive linkage to a certain extent.
For variety shows, music can help extend the spread of content, create rich user interaction scenarios, and achieve complementary advantages in traffic coverage and channel interoperability; for the music industry, variety shows are also constantly growing Enrich music content. The linkage between variety shows and music has become an industry trend, and there is still much room for imagination in the future.