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Although graphics and text formats are the first choice of most users due to their timeliness and professionalism, as the entire Internet is rapidly becoming video, nearly 40% of respondents are “video only” or “video first” The consumption habits of consumers are more prominent among users under the age of 25 (49%).
From the platform data, we can also see the popularity of knowledge videos. At the beginning of 2020, station B announced data. In 2019, the number of learning UP masters at station B increased by 151% year-on-year, and the volume of learning videos also increased by 274% year-on-year. Pan-knowledge The number of users viewing learning content exceeded 50 million. It can be seen that in addition to entertainment, video is also the main role of carrying and transferring knowledge.
So, what are the users’ demands for viewing pan-knowledge content videos? What are the characteristics of viewers who like to watch videos?
Favorite popular science analysis to meet multiple needs
Among the many types of videos, popular science analysis videos are the most frequently watched by the interviewed users, in addition to system courses and hot information. There is no particular preference for the video duration. Most of them focus on more than 5 minutes, and the acceptance of short and powerful short videos and medium and long videos with more information is higher. In terms of content preference, the Internet, humanities and social sciences, and business finance are areas of knowledge that have a high degree of attention.