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So for a brand, there are many ways to influence the image and sales amount of the entire brand. Of course, roles such as talents and celebrities can also affect a brand’s image and sales to a certain extent.
In 2020, many celebrities will enter the field of live streaming with goods. Taking Chen He as an example, when he was doing live broadcast late at night, he vividly interpreted a scene of eating crayfish for supper, detonating the crayfish market, stimulating the black hole time of supper for users, and increasing the sales data of crayfish. So in his live broadcast room, he eats happily, and users buy happily.
In general, from the perspective of the merchant, if you want to carry goods on Douyin, it is recommended to follow this process:
First, you must enter the Douyin store. After entering, you can have two forms of landing: first, through cooperation with Daren; second, brand self-broadcasting.
Let’s break down these two cooperation models in detail.
Cooperating with a master, in fact, the most important point is not to look at which master has a higher volume of goods and then cooperate with him, the most important thing is to see how well your product brand matches with the master.
In the logic of the overall matching degree with the expert, on the one hand, it is necessary to consider whether the user portrait of the product matches the user portrait of the expert; on the other hand, it is necessary to choose the suitable product for the expert, because for different As far as the expert is concerned, the skills of bringing the same product are different, and even the design logic of the price is different. In this process, you can more fully cooperate with the master, do more trials, and constantly iterate the model of cooperation with the master.
What I want to remind everyone here is that while cooperating with Daren, businesses should also use their own brand number or company number to create a stable daily business scene.
We mentioned earlier that a product feature is called “commodity window”. The product window of the enterprise account is equivalent to the homepage of the company’s own e-commerce store. Continuous live streaming with the enterprise account is the basic way to continuously obtain traffic. By continuously accumulating fans, it can not only promote user repurchase, but also play a leading role while the company cooperates with talents.
Here we give a case of Luo Yonghao and Suning Tesco. 202Frequency, through the shopping cart function, the goods can be linked to the short video to realize the secondary traffic.
In fact, the case of Zebra AI class is the same. First, it sells in the live broadcast room, sells 10,000 copies within 15 minutes, and then cuts the content into short videos. The Zebra AI lesson was also broadcast live in Luo Yonghao’s account, and used this material as an advertisement to repost it on Douyin.
In short, if you want to sell goods on Douyin, you must pay attention to the two forms of collaboration and brand self-broadcasting.
The so-called “two-wheel drive” means that when creating content, whether you make it yourself or cooperate with an expert, you must make full use of the two content forms of short video and live broadcast to achieve the two-way flow of content. Work together to help the acquisition of the entire traffic, thereby improving the overall conversion efficiency.