It may be a high degree, such as installing audio and video recording in online car-hailing, setting up a one-key alarm on the software, and driving facial recognition multiple times a day.
For business, Didi’s quick restart is a smart choice.
As the leading online taxi-hailing brand in the country, Kuaidi was once loved by users and drivers. “Let users take a taxi faster” is also a deep impression left by the Kuai brand. For Didi Taxi, eliminating the high cost of brand building and promotion is really giving taxi passengers a red envelope. With more passengers taking taxis, the driver’s income will increase accordingly.
Moreover, Didi also stated in the announcement that even after nearly 8 years of popularization, the current proportion of online taxis nationwide is still less than 10%. The significance of restarting fast is to continue the original “fast” brand concept of “allowing users to take taxis faster”, and to further increase the rate of online ride-hailing through informatization and market-oriented means, helping drivers reduce empty driving rates, and improve order efficiency. Serve more passengers.
So far, we can evaluate Didi’s rational radicalism from two aspects.
On the one hand, Didi’s emphasis on safety is both a review of the past and a compulsory course for future development. On the other hand, the fast restart is not only Didi’s exploration of the existing market, but also a better understanding of the future. The right choice after clear planning.
And all of this is the self-rescue method adopted by Didi under the situation of external powerful enemies and lower valuation.