The multi-win business that has been cultivated for decades will continue.
Editor’s note: This article is from the WeChat public account “Deep-echo” (ID: deep-echo), author : Lu Yue.
After being suspended for a full year, the fifth game of the NBA Finals will be broadcast on CCTV’s five sports channels at 9 o’clock this morning.
The spokesperson of CCTV said that during the Chinese National Day and Mid-Autumn Festival that just passed, the NBA expressed its holiday wishes to Chinese fans. We have also noticed the goodwill expressed by the NBA for some time, especially since the beginning of this year, the NBA has made active efforts in supporting the Chinese people in fighting the new crown pneumonia epidemic. At the same time, the spokesperson also said that the NBA replay is because basketball still has a broad mass base and fans’ demand for viewing in China.
As an influential event in China, the NBA has always had a wide audience and huge commercial value. The NBA’s continued efforts have also proved that they do not want to lose this huge market that has been cultivated for decades and brings at least more than $1 billion in revenue every year due to an “incident”.
This can be regarded as the “honorable performance” of the new NBA China region Ma Xiaofei. He is the son of Ma Guoli, the former director of CCTV Sports Center, and participated in the The establishment of nba China. At the moment when NBA China is in a difficult stage of history, can the new head’s icebreaking action persist?
A long-distance race that took decades
The NBA, which has a huge influence in China today, was unheard of decades ago. Its achievements in the Chinese market were not achieved overnight. In the long road to China, the former president of the NBA, David · Stern is an important promoter.
In 1979, Wes Unseld, one of the 50 biggest stars in NBA history, and his NBA championship team, the Washington Bullets, came to China for the first time and had a meeting with the Chinese national basketball team. Two exhibition games. 5 years later, in Massachusetts