The Cyberspace Administration of China recently issued the “Regulations on the Management of Internet User Official Account Information Services (Revised Draft)”, which is open to the public for more and more self-media and WeChat official accounts, Toutiao accounts, Baijia accounts and other media accounts. Management opinions.

The Cyberspace Administration of China recently released the “Regulations on the Management of Internet User Public Account Information Services (Revised Draft)”

The Cyberspace Administration of China recently issued the “Administrative Regulations on Internet User Official Account Information Services (Revised Draft)”, which addresses the growing number of self-media and WeChat official accounts, Toutiao accounts, Baijia accounts and other media accounts. The public solicits management opinions publicly.

The regulations accurately address the current issues of self-media and content platforms such as volume, hot spots, and incitement of social sentiments. Among them, several regulations worthy of attention include:

  • Illegal transfer, borrowing, batch registration, hoarding or illegal trading of public accounts are prohibited

  • The platform shall not be forced to follow the account without the user’s consent

  • Public accounts must not create false public opinion hotspots and generate false traffic data

  • It is forbidden for accounts that have been closed according to law to re-register with the same name

According to the “Draft for Solicitation of Comments”, the public account information service platform shall obtain relevant qualifications to provide public account information services. Public account information service platforms and public account producers and operators who provide Internet news information services shall obtain Internet news information service licenses.

The “Draft for Comments” pointed out that the public account information service platform must not provide services for users who have registered falsely, and it should prohibit illegal transfers, borrowing, or illegal trading of public accounts.

At the same time, the public account information service platform shall require users to provide relevant materials such as professional background and professional qualifications for public accounts that apply for registration of information content production in the fields of economy, education, health, justice, etc., and add notes after verification. Specially identify, and publicize its registration information.

Editor-in-chief’s comment: In today’s prevalence of self-media, regulatory authorities really need to strengthen the regulation of self-media, prevent self-media fraud, and protect Internet users. The Cyberspace Administration of China took action to release the normsStrong signal from media and content public accounts.

There is no doubt that the regulations will effectively curb Internet hype, false propaganda, out-of-control public opinion and other chaos in the development of self-media. For example, the topic of “Shanghai celebrities” has recently been hotly talked about, and Bao Yuming’s sexual assault on her adopted daughter has been widely exaggerated. The draft is aimed at Internet official accounts, and discusses how to supervise and manage official accounts from the aspects of the registration, operation and management of official accounts. It is a feasible way to regulate Internet official account users from the media age… p>

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