Suck cats in one day and relapse for life.
It’s a good time to slap a cat, but the cost of keeping a cat is not small, especially in terms of money.
If you think that most people in the pet industry are caring, you are wrong.
The cats in the cattery that seem to be expensive and “pure pedigree” cats are mostly sold at low prices through the cat market, and then spend money on the Internet to solve the pedigree certificate. The price can be sold ten times or even twenty times.
The cat food displayed in pet shops and pet hospitals has mostly been baptized by dealers.
Only choosing the high-end, not the right one, is the way for the shop owner to get rich rebates.
This issue of microscopy story tells a group of practitioners in the pet gray industry chain, among them:
Some people are responsible for selling low-quality cat food, purchased from Hebei feed factory, in order to reduce the cost of cat food, mixed with platycodon powder, too low protein ratio, calcium and phosphorus imbalance, resulting in pet kidney failure and shortened lifespan;
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Some people love to open a cattery, but because they are unwilling to keep cats in cages and give kittens as an inducing drug, they are unable to make ends meet and are finally forced out by unscrupulous colleagues;
Others have opened pet hospitals for several years and have seen too many people who abandon their pets because they cannot pay the high pet medical expenses;
How much are you willing to pay for your furry friend? Love is priceless, but the love that is used is priced wildly.
Here is the true story about them:
Text | Chang Ningning, Li Buzhui
Edit | Wan Fang
Most of the “poisonous cat food” comes from Hebei Feed Factory. After the leader poisoned an Alaska, I was discouraged and resigned
Chen Lu, 26 years old, former pet industry practitioner, marketing manager
Five years ago, I graduated from college and joined a pet e-commerce company just because I like pets.
The cat food produced by this company ranks among the top three in the domestic cat food sales list, and I am responsible for the sales of this cat food.
At that time, online shopping was not as popular as it is now. Most people who raise cats and dogs are still willing to choose cat food such as Vega, and they are not so particular about the quality of life of their pets and the ingredients of cat food.
So, cat and dog food has always been regarded as a huge profit industry, and our profit can reach about 40%.
Because I make a lot of money, the company pays me a very high salary, which can reach 5,000 yuan a month.
I am from the Northeast, and my salary is about 2,000 yuan higher than my classmates in other industries in the Northeast. Coupled with the five social insurances, one housing fund, welfare, etc., it is a very enviable job.
The most important thing for pet food sales is sales channels.
At that time, we distributed products through cooperation with distributors from all over the world, and the products were mainly sold in e-commerce or pet supply stores.
Supermarkets are the lowest-priority channel-supermarket prices are transparent, which will suppress dealer profits.
Our internal slogan is to win “the first ration for every cat and dog.”
After all, many pets are quite picky, and cat and dog food is 5 pounds or 10 pounds, as long as the pet can accept it at first, the owner will generally continue to buy it and become a loyal user of the brand.
At that time, the introduction of pet food on the Internet was not comprehensive, and consumers were more willing to trust the recommendations of pet shop owners and pet doctors when choosing.
So most of my work is to talk to cattery, pet hospital, pet shop and get the “first ration” at all costs.
We will fill the cattery with our products in the spree given to the novice shit scavenger;
Cooperate with pet hospitals and pet shops to let them recommend our products. We share with recommenders, return deductions and red envelopes.
So you will find that most of the cat foods presented in pet hospitals have not been heard before, because they are not the best quality and the best reputation, but the most profitable.
My leader is the company’s regional manager. Although the monthly salary is 6,000 yuan, but with a 5% commission, I can get more than 20,000 yuan in the end, and there will be more than 100,000 yuan in dividends at the end of the year.
People in the industry know that foreign cat food is of better quality.
The kidneys of cats are very fragile, so they are particularly particular about cat food. Many cat foods in China have problems in the ratio of cat food, which can easily increase the burden on the cat’s kidneys, which is “poisonous cat food.”
But how many people actually do an autopsy on a cat? Even if you think it is caused by “poisonous cat food,” it is difficult to obtain relevant legal support for rights protection.
In addition, there is also contempt in domestic grainChain, the worst of which is “Hebei Grain”.
Hebei’s feed industry is developed. After the rise of pet food, many feed processing factories transformed into cat food, and even crushed the straw and mixed it into cat food. The cost of a few yuan per kilogram was sold to hundreds of yuan.
In addition, there are many “pseudo-imported” cat foods, such as royal cat food.
The raw materials and production sites of Royal Cat Food are all in China, but the trademark is foreign, so it has become an imported cat food.
Imported cat food is expensive and profitable. Therefore, with the same quality and cost as domestic food, it turned around and sold it at a high price.
In the cat food market, there are still situations where competitors discredit each other and write negatively, which is particularly chaotic.
Some new cat food brands focus on low prices and good quality, but because they affect the profit margins of other low-quality foods, they were rumored to be “poisonous cat food” during the promotion period, and some pet death cases were even written. Lean on this brand.
As long as a few “owners” talk about poisonous cat food, this new brand is basically “finished”.
Sometimes, this kind of rumors are poked out by distributors, the purpose is to let these new brands cooperate with them and make more profits to them.
Most of what I’m talking about is still the situation in first-tier cities, and the cats in the “sinking market” are living even worse.
Most of the pet shops sold in the four-five cities are “poisonous cat food”. After all, most of the owners there use leftovers to feed their pets. For them, buying professional cat food is a way of loving cats. Up.
So, they will not choose high-priced cat food, and they trust the recommendation of a pet doctor.
I remember that when I was doing market research one year, I visited a pet store in a third-tier city in Sichuan. Almost all Hebei cat food was on the shelves.
Although online shopping has broken the price opacity and reduced the profit of cat food from 40% to 20%, many distributors have also begun to look for other profitable products.
For example, a pet toy, a laser pointer that costs less than 2 yuan, and a plastic cat’s claw shell can be sold for 100 yuan.
There are also scented candles and dentifrice for pets, all of which cost several hundred.
I am a cat owner, and I finally left the industry because of my conscience.
My leader once peddled a certain non-compliant drug and caused the death of an Alaskan dog that has always been very cute.
But the leader did not blame himself at all. Instead, because of that time, he made a lot of money, changed a Tesla, and showed off with me.
This industry is too distorted. If you want to make money, you must step on the blood of your pet, so I chose to leave.
Nowadays, I buy cat food more carefully than before. I first look at the reliability of the import channels, then look at the brand, nutrition ratio, and even search for inspection reports or professional evaluations.
After all, I have been in this business, and I know how dark these people are, and my cat is the family I want to protect.
If you love it, don’t open a cattery. In order to allow the female cat to have more births, she will be given birth control drugs when she is a child
Zhang Juekuan, 29 years old, former family cattery manager
I have operated a family cattery for three years.
In the beginning, I didn’t expect to make money by keeping pets. I have had two silver gradients, one male and one female, both of which were not sterilized. Later, the female cat gave birth to 3 good-looking kittens, only to realize that the kittens with breeds are actually very popular.
I wondered, anyway I understandCats, can help themTake good care of confinement, it is better to open a family cattery and take care of the kittens Can feed themselves.
I have a spacious house in my hometown, enough for a cattery.
After making up my mind, I vacated a few vacancies in my hometown for cats. I also bought many imported food toys, cat litters, and cat climbing frames.
After all, I want to sell my children to make money, so how can I not provide a good environment?
I also bought cat litter, cat climbing frame, cat litter, cat litter box, scratcher, cat toy and so on.
I chose some breed cats in the Northeast Cat Market. The northeast is closer to Russia, and the breed cat breeding industry there is quite developed, so the quality of cats is good and the price is cheap.
It can be said that the high price you see in Hangzhou catteryPuppet cat, most of them The cattery came from the Northeast, and the wholesale price is estimated to be less than 1,000 yuan.
According to the plan, female cats can reproduce 4 to 5 per litter, and each one sells for 2,000 yuan. Without the cost of cat food, nutrition and vaccines, I can earn several thousand yuan per litter.
I have a total of 5 female cats. If each one is born three times a year, how can I earn 100,000 per year?.
I also plan to sell some pet products together. This year it should be more profitable than I am a hunter.
But reality quickly gave me cold water.
Before the cat is one year old, it is best not to breed, which means that this year I have only investment and no income.
Although there are many black-hearted vendors in the industry who use juvenile kittens to breed, it is too harmful to my body.
Finally, the kittens have grown up, but the conception of free-range cats is not smooth.
A friend suggested that I buy breeding cages and lock up cats for breeding, which can improve littering efficiency. They also said that “all catteries do this.
In desperation, I put the cat in the breeding cage, but how can the cat after being raised freely stand it? They cried pitifully in the cage every day, and within a few days, I gave up and sold the breeding cage.
At this time, I learned that those catteries that often sell kittens not only keep cats in cages, but also give them birth control drugs, forcing them to give birth to one more litter a year, and the cats are skinny and skinny.
Because my cattery does not have a reputation or source of visitors, and the number of cats is not large, it is identified by netizens as “backyard cat”.
Online reviews believe that backyard cats have no formal immunity and the source of cat breeds is doubtful, so most cats have problems such as congenital diseases.
As a result, many kittens can only stay in my hands, and wait until 4-5 months before they have a chance to shoot.
At this time, the price has already fallen. As we all know, the milk cat market has only been in demand for more than two months.
Many catteries reduce the cat’s diet in order to sell adult cats at the price of kittens, making cats over one year hungry to the size of five-month cats.
In general, I raised cats this year and didn’t make any money. Instead, I made a lot of money because I was too soft-hearted and cared about small animals too much.
At present, the profitable catteries in the industry can be roughly divided into two categories: one is chain catteries, which are operated in groups according to regions, and have mastered the mainstream source of customers; the other is mass-bred blackHeart cat lays down and wins by quantity.
The result of the cat being smashed in the hand is that the acquired cost of feeding is too high.
If a cat is sick, all the staff must be fed with medicine. I often grabbed the needle and feed it, and it made scratches all over my body.
In addition, large cats such as puppets and Maine have a lot of food. If you want to sell them for a good price, you have to feed salmon, beef, etc., which is expensive.
Later, I gave up and transferred the cattery directly.
When I run a cattery, I don’t feel the “great profit” at all. It’s harder than I work overtime in the company. This also confirms the saying in the industry: a caring person can’t make a profit when doing a cattery/kennel To the money.
A cat’s “terminal illness” can’t be cured even if you spend 100,000 yuan, start with 400,000 yuan in clinics, and more than 1,000 yuan per checkup
Ms. Chen1989 Owner of Pet Clinic, Xiamen City
I have opened a pet clinic for four years.
After graduating from college, I adopted two stray cats. At that time, the impression of pet clinics was just one word, expensive, and ridiculously expensive.
After I started working as a clinic myself, I realized that pet clinics are expensive, on the one hand it is huge profits, on the other hand, the cost is indeed quite high.
To open a pet clinic of about 200 square meters in a suitable area, the rent alone costs a lot of money, plus the most commonly used X-ray machines, animal B-ultrasound instruments, biological microscopes, urine analyzers, blood Analyzers, anesthesia machines and other equipment cost more than 300,000 yuan.
In addition to some labor costs, applying for the “Animal Epidemic Prevention Certificate”, hiring physicians and beauticians, etc., it is not more than 400,000 that can not be opened.
These costs will eventually be “required” on the owner who takes the pet to see the doctor.
To raise a pet, the first thing to do is larval physical examination, antibody and infectious disease physical examination, and the larger ones are sterilization, vaccination, and daily care. These are all essential.
In Xiamen, taking a puppy for an antibody and infectious disease checkup will cost 500 yuan for the whole set. A fine physical examination of an adult dog costs more than 1,000 yuan.
Whenever a minor problem is discovered during the physical examination, it is imported medicines. I don’t know how much it costs.
The cost of sterilization is not small.
In our clinic, a female dog weighing less than 10kg is neutered. The fee for preoperative examination, anesthesia, surgery, intraoperative infusion, etc., is about 1,500 yuan.
If you want to be more refined, pet health products are also essential. If you want to make a look for your pet dog, it costs about 150 yuan a time, which is much more expensive than a male adult haircut.
This is also based on the premise that the pet is relatively healthy, if Love pets Unfortunately, I am sick, and the cost is a bottomless pit.
People who keep cats should have heard of cat transmission, the full name is feline infectious peritonitis, the fatality rate of this disease is as high as 95%.
It wasn’t until the past two years that people discovered two specific drugs GC376 and GS-441524, 376 and 441 for short.
The cost of these two needles is between 200 yuan and 400 yuan for a needle, and prices vary from manufacturer to manufacturer.
However, most hospitals do not have these two drugs, because they have not passed the domestic pet drug testing, and they are also in the observation stage abroad.
But lovecat’s heart must not give up these two medicines that have been proven to be initially effective. After all, cat transmission of the abdomen is basically equivalent to terminal illness in cats. Medication may not be good, but without medicine, cats will definitely die from other organ failure caused by ascites.
The scary thing is that this medicine needs to be taken every day, and a course of treatment is about two months. If there is a break in the middle, you need to restart the two-month course of treatment.
In other words, if you want your cat to survive, you must first prepare for the 12,000 first stage treatment fee.
If the ascites is not completely eliminated after the treatment, you still need to continue the treatment for the next two months.
I have seen too many masters finally have to give up treatment due to financial reasons.
I have also seen many owners sell their cars in order to save the cat’s life-because his cat’s ascites continues to recur.
This is also quite torturous for cats. Ascites will compress the lungs and eventually respiratory failure.
However, the injections were continued, and many owners used the wrong method, which caused thick tumors to grow under the skin, and the injection site was also depilated by the medicine.
However, all these efforts, time, and money have only increased the survival rate of affected cats to about 20%.
In my limited career, I rarely see anyone willing to afford such an expensive treatment.
In our clinic, we often encounter pets abandoned due to illness or other reasons.
I’m still soft-hearted. When encountering this kind of giving up treatment, we will still try our best to help them and help them find a new family member.
If it is not possible, euthanasia and subsequent procedures will be carried out properly.
Pets are like family members. I said so much, I hope you don’t get hot and cute when you buy them, and you must be responsible for their entire lives.
So, before deciding to keep a pet, you must consider it carefully, and treat it properly if you raise it.