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Medical beauty is innocent, black medical beauty is guilty.

Editor’s note: This article is from the WeChat public account “Capital Detective” (ID: deep_insights), author : Guo Fanyu.

Lori thought that her life would be gray.

As a patient with congenital cleft lip and palate, her inferiority hung over Luo Li. Although she had a cleft lip and palate repair at the age of 18, due to the cleft lip and palate for too long, the nose was asymmetry due to lip defects, and Luo Li’s face still had defects , Which prevented her from completely getting out of her inferiority complex, and even led to the end of the first relationship.

The flaws in appearance kept Luo Li from being able to get out of the quagmire of inconfidence, so she developed a habit of apologizing to others, lived carefully, and her expectations for life were unlimitedly compressed. In August 2020, Luo Li wrote: “33 years old, born with cleft lip and palate, unmarried and without child, I don’t expect to have a child in this life.”

Luo Li is a representative of many people who unfortunately have external defects and actively seek solutions, but have no way out.

Even though the public has repeatedly emphasized aesthetic diversity, as long as the individual is still being stared at, the inferiority caused by appearance and body defects will always exist. Girls like Luo Li are eager to transform themselves through medical beauty technology and return to normal life, but they are plunged into the abyss by black medical beauty. To get out of the abyss, all parties need to work together.

The crime of black medical beauty

Although she suffered congenital misfortune, Luo Li was not willing to succumb to fate.

After the cleft lip and palate was repaired at the age of 18, in order to change the defects that still existed on the face, at the age of 25, Luo Li brought 20,000 yuan to a small clinic to have an L-shaped nose implantation by a friend, but she Unexpectedly, that clinic was a black medical beauty. The filled L-shaped prosthesis was atrophied, the scars on the nose and lips were hyperplastic, and the facial defects were still obvious.

This put Luo Li’s life in a more desperate situation.

Luo Li’s experience is not an isolated case. According to the China Plastic Surgery Association, there were 20,000 complaints of disfigurement in 2019. According to the findings of the medical beauty experts behind the complaint, medical beauty accidents occur frequently in black medical beauty, and the average number of black medical beauty disabling and death each year is about 100,000.

In addition to causing physical harm to patients, black medical beauty can also cause serious mental damage: most of the victims of black medical beauty are girls who have physical defects, are extremely unconfident about their appearance, and lack financial ability. They originally hoped to gain confidence through medical beauty, but black medical beauty broke their hopes for beauty and hope for the future, which often caused these girls to fall into the abyss. In addition, most consumers have nowhere to report complaints after the injury, and it is extremely difficult to defend their rights.

In the present, medical beautyNo longer an unfamiliar term, the full name of medical beauty (Medical Cosmetology) refers to the use of drugs, surgery, medical equipment, and other traumatic or irreversible medical techniques to restore the appearance and shape of various parts of the body Beauty way with reshaping.

This was supposed to be the progress brought about by the development of medical technology, but the black medical beauty that breeds under all kinds of chaos has become a disaster for the “Luo Lis”.

The birth of black medical beauty has its soil. First of all, the medical beauty industry is highly profitable, which has prompted many people to seek gold in the domestic market. According to the “White Paper on Insights into China’s Medical Beauty Industry (2020)” released by iResearch, there are endless emergence of “black medical beauty” suspected of illegally conducting medical beauty business. , Only 12% of the industry legally and compliantly carry out medical beauty projects.

In addition to chasing huge profits and market size, the emergence of black medical beauty also has deep industry pain points.

In recent years, the medical beauty industry has been plagued by negative aspects. According to Qianzhan.com sorted out, since 2013, my country’s medical aesthetics industry has entered a period of rapid development. However, in 2018, the industry The growth rate began to slow down, mainly due to the uneven quality of domestic medical and aesthetic institutions, and some medical aesthetic accidents have left medical aesthetics demanders on the sidelines.

Due to the stigmatization of medical aesthetics, consumers and businesses have not met the needs of medical aesthetics. Many girls who pursue beauty only dare to sneak in on understanding and consultation. This has aggravated the extreme opacity of the industry and gave black-hearted businesses Living space also increases the risk that consumers cannot recognize black medical beauty.

The chaos in the industry has led to the occurrence of negative incidents. The negative incidents have dispelled the public’s sense of trust in medical beauty, the opacity of industry information has increased, and the chaos continued-the industry has fallen into a vicious circle.

According to the 2020 “White Paper on China’s Medical Beauty Industry Insights”, the current market for black medical beauty mainly includes black institutions, black doctors, black places, and black injections.

• First of all, there are black institutions. There is a flood of “black institutions” in the market that have not obtained the business license for medical aesthetics institutions. The white paper shows that there are more than 100,000 illegal practitioners in medical aesthetics, and legal doctors only occupy the industry28%. Among legal medical and aesthetic institutions, 15% of them still operate beyond the scope. For example, the clinic does not have plastic surgery but performs double eyelid surgery.

• Secondly, there are black doctors. The “black doctors” who have not obtained the license of professional doctors and carry out medical beauty diagnosis and treatment are very rampant. According to statistics from the Central Integration Association, the number of illegal practitioners is at least 100,000, and the number of non-compliant “flying knife doctors” in illegal medical and aesthetic institutions is close to 5,000.

• Third, “dark places” that do not meet the Basic Standards for Medical Institutions (Trial) are also a major pain point. Accidents in the medical beauty industry occur frequently in black medical beauty institutions, and nearly 100,000 people have been disabled and died. IResearch conducted a survey on 700 medical aesthetics users, of which 8.6% of them have the intention to complain. Among the medical aesthetics users who have the intention to complain, 90% want to complain or have complained about illegally operating medical aesthetics.

• Finally, the “black injection” is widely circulated in the market. According to a survey conducted by experts from iResearch, the rate of genuine injections on the market is only 33.3%, that is, one genuine injection is accompanied by the circulation of at least two illegal injections. These “black injections” either contain carcinogens, hormones and other prohibited ingredients, or use ineffective products such as normal saline to charge high fees.

It is the existence of these black medical beauties that caused Luo Li to be hit hard when seeking new hope in life. The rampant black medical beauty is obviously not a reasonable phenomenon. To avoid Luo Li’s tragedy from reappearing, the medical beauty industry must reform itself.

How to do good medical beauty

In the endless negative news, medical beauty has been labeled as a negative label. With the advancement of social concepts and consumption upgrades, the market has gradually begun to face the needs of medical beauty. Compared with beauty, modeling, fashion, etc. The notion of indistinguishability is gradually recognized. More importantly, for people with congenital facial defects, medical aesthetics is a powerful way to help them build self-confidence and return to a normal life.

When the market environment changes, the medical aesthetics industry itself is also iterating. The emergence of the mobile Internet is a huge variable. Around 2013, Internet medical aesthetics platforms such as Xinyang, Gengmei, and Yuemei entered the market successively, becoming the industry leader Players. After 2018, Alibaba, Meituan, Jingdong, Baidu and other Internet giants are attracting huge profits Down has also entered the game.

This batch of Internet medical aesthetics platforms such as Xinyang, which were born in the era of mobile Internet, first made the medical aesthetics industry information online, which greatly reduced the cost of reaching medical aesthetics-related information. At the same time, on the consumer side, the platform continues to refine medical aesthetics needs and popularize related knowledge, such as guiding consumers to understand their own facial conditions and judging how to choose the type of surgery for their own conditions.

Tuyuan New Oxygen APP

These practices have alleviated the information asymmetry between medical and aesthetic institutions and consumers. Therefore, the platform can not only improve the ability of consumer identification, but also promote the evolution of the industry itself and promote the development of the industry into a positive cycle.

From the results, after years of development, Internet medical beauty platforms have gradually become popular with consumers, especially young people. Many people will learn about the relevant information from the medical beauty app for the parts and types of surgery they want to perform before the medical beauty surgery, such as the doctor’s basic situation, the required medical technology, the surgical risk, the surgical plan provided on the reference platform, and the investigation Rehabilitation effects, prices, etc., you can also browse the feelings and comments written by other consumers, and communicate with other users.

According to the “White Paper on China’s Medical Beauty Industry Insights” (hereinafter referred to as the “White Paper”) released by iResearch, China’s medical beauty market reached 176.9 billion yuan in 2019, a year-on-year increase of over 20%. The medical beauty market is still In the ascending channel. However, despite the introduction of the Internet medical aesthetics platform to promote the transparency of industry information, there are still many remaining problems to be solved for the healthy development of the entire industry, and this requires the joint investment of the government, the public, and industry leaders.

To solve the problems left by black medical beauty, we first need to provide help to the former victims of black medical beauty so that they can rebuild their hope in life.

Luo Li mentioned in the previous article is a typical representative: through the New Oxygen Charity Relief Project, Luo Li completed lip and nose repairs at the Badachu Medical Beauty Hospital in Chengdu. The scars around the mouth are gone, and the nose is no different. Ordinary people are generally no longer noticeable.

According to the introduction, the victims of black medical beauty have the opportunity to obtain assistance through the relevant application of the New Oxygen Charity Relief Project. More than 150 medical aesthetics institutions and doctors on the New Oxygen Emerald list across the country expressed their willingness to cooperate with the New Oxygen Charity United provides formal and professional medical and aesthetic technical support for the vast number of people in need of restoration. In addition, this public welfare assistance project also has nearly a hundred medical and aesthetic experts from top three hospitals across the country to provide support. At present, the New Oxygen Charity Relief Project has attracted millions of people’s attention, and has successively rescued congenital malformations, accidents, and black medical beauty injuries.

Tuyuan New Oxygen Public Welfare Promotional Video

Secondly, the industry needs to continue to strengthen consumer education, strengthen consumers’ awareness of formal medical aesthetics, and simplify the path for consumers to reach formal medical aesthetics. In the Internet age, educational methods that maximize benefits must be combined with the Internet, and Internet medical aesthetics platforms such as Xinyang take the heavy responsibility.

Finally, it is to improve the platform mechanism, especially for the industry leader of New Oxygen, it is necessary to establish standards to drive the self-innovation of the entire industry. From the actual situation, Xinyang is also continuing to act. According to the introduction, Xinyang has made the following layout in terms of platform risk control.

• Monitoring false or high-risk accounts: If a user is identified as a fake or high-risk account, it must undergo face verification. Only after verification can be marked with the logo of face verification to improve the authenticity of the content of the post .

• Control the authenticity of the evaluation: Users can only evaluate the doctors or institutions after real consumption on the Xinyang APP, which improves the evaluation threshold and avoids the phenomenon of reviewing. Only after New Oxygen has an order, or orders are placed on other platforms to provide consumption vouchers, can the evaluation of a hospital or a doctor be made, and the value of the evaluation reference and auxiliary decision-making can be improved.

• Improve content review standards: Pass “”Manual + technology + content” triple information review provides credit rating to check the risk of illegal or abnormal information. Xinyang has completed the platform governance of all dimensions including institutions, doctors, content, products, etc., and has cleaned up a total of 6,325 illegal products, involving merchants A total of 2,822 doctors with 8,559 doctors. All doctors with qualification problems have been removed from the shelves.

• Improve risk warnings in various channels: Determine risk warning items around five dimensions: institution, doctor, order, user, and content. If the content of the diary involves items with relatively high risk factors, such as fat filling, or anesthesia risk items, New Oxygen will remind users through multiple channels that medical beauty is risky, and you need to be cautious when seeking beauty.

In addition, New Oxygen also launched “Oxygen Insurance” for medical beauty insurance and new Oxygen protection PLUS insurance products protect consumers’ rights and interests mechanically.

Xinyang APP

On the whole, New Oxygen is trying to build a whole-process risk control and platform governance mechanism to enhance the credibility of the Internet medical beauty platform and further assist consumers in making decisions. These practices are of great significance to the industry and users.

In the new era, many people have gradually changed their inherent prejudice against medical beauty. It is not only a means for some people to pursue beauty and self-improvement, but also a chance for some people with physical defects to obtain salvation. It should be resisted. Beauty, but black medical beauty. It can be seen from the actions of Xinyang that the entire medical beauty industry is seeking to regulate, adjust and change after going through the dark period.

As a leading Internet medical beauty platform in China, Xinyang is exploring the concept of “medical beauty for good”, which will greatly promote the standardization of the industryThe role of the industry, and the increasingly standardized industry will eventually feed back every ordinary user.