This is another four-wheeled business in Harrow Travel, in addition to the ride-hailing and aggregate taxi services.
Harrow Mobility promotes online car-hailing business: Licenses have been obtained in many places, and trial operations have recently started
According to reports, Harrow’s new business “Harrow Taxi” has been launched in a low-key manner. This is another four-wheeled business in Harrow Travel, in addition to the ride-hailing and aggregate taxi services.
As early as the middle of this year, Harrow Travel has obtained the license for online car-hailing operations in some cities and began to consider online car-hailing business. Currently, Harrow Taxi is recruiting car owners in some cities and preparing for trial operation.
Harrow Travel once said that after investigation, it was found that the phenomenon of “difficult taxis, expensive taxis, and few choices” still exists in peak travel, airports, railway stations, and business districts, and the market demand is very strong.
Therefore, Harrow Travel wants to build inclusive car-hailing products. It is said that Harrow taxis will maintain the industry’s lowest commission policy for a long time, so that passengers can afford taxis and increase drivers’ income.
According to the official website of Harrow Travel, since its establishment in 2016, Harrow Travel has evolved into a mobile travel platform covering integrated services such as shared bicycles, mopeds, car services, and battery exchange. As of February this year, Harrow bicycles have entered more than 400 cities across the country, and users have ridden a total of 237 kilometers. Harrow bicycles have entered more than 320 cities across the country, and Harrow bikes have entered more than 300 cities across the country. At present, the cumulative registered users of Harrow Travel has exceeded 400 million. As early as 2018, Harrow Travel used to connect with other travel partners to test water online car-hailing services. The following year, the Shunfeng car business was officially launched nationwide.
Editor-in-chief’s comment: Both Harrow and Didi are accelerating their penetration into the core areas of their rivals. Harrow initially entered the travel market with shared bicycles. After completing the accumulation of users and operating experience, it expanded to the heavier four-wheel travel business. How to postpone others in the new field? From the perspective of Harrow’s marketing activities, its strategy is to first attract drivers through low commissions and then compete for passengers. There are drivers before passengers. Only by mastering enough drivers can it be possible to break the wrist with Didi in the competition for passengers. Therefore, it is foreseeable that once the number of drivers meets the requirements, Harrow will start subsidies for passengers. The red envelope war will start again…
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