In the field of women’s mental health, an app that truly understands women and can be helpful is yet to appear.
London startup Clementine recently obtained A £1 million financing from Fortunis Capital, which will be used to strengthen content research and development, expand overseas markets and develop teams.
Clementine’s product is an APP that provides hypnotherapy for women to improve users’ sleep problems, reduce anxiety and enhance self-confidence.
Image source: Clementine APP
The home page of the APP provides three different scenes-morning, refreshing, and sleeping. After entering a scene, there will be corresponding themes, such as “Today belongs to me” “I am very Cool and capable” and so on, and then you can follow the instructions to meditate. There is also a “hint” function, which allows you to receive push notifications at different time periods to give yourself positive feedback. For example, a user can set to receive a prompt “I don’t care about compliments from anyone except myself” at 8:31 on Tuesday afternoon.
According to the description of the founder, Kim Palmer, in 2017, she was still working in a fast-paced marketing company. When anxiety hit, hypnotherapy improved her a lot, so she sprouted the creation of this app idea.
Kaiser Family Foundation’s research shows that during the epidemic, among people with children under 18, 57% of women said their mental health became worse, and The proportion of men is only 37%.
Clementine also borrowed some functions from meditation apps such as Calm and Headspace. Calm’s revenue doubled in 2018, and Headspace downloads doubled during the entire epidemic. According to data from Data Bridge Market Research, by 2027, the global meditation market will reach around £7 billion.
Palmer said that many apps on the market are currently dominated by men, and Clementine is an app that truly understands women and understands women.
Palmer also said: “The VC industry is actually not friendly to female entrepreneurs, so we can be considered against the current. The report of the British Ministry of Finance shows that for every 1 pound of VC investment, an all-female founder team cannot get 1 penny, the all-male founder team gets 89 pence, and the mixed-gender team gets 10 pence.”
“To allow more women to live better lives, we were moved by Kim Palmer’s business story.” A spokesperson for Fortunis Capital said, “This project has a forward-looking business plan that can continue to help the world Women everywhere, so It’s worth investing. “
The mental health problems of domestic women also need to be solved urgently. According to the “Chinese National Mental Health Development Report” issued by the Institute of Psychology, Chinese Academy of Sciences and the Social Sciences Literature Press in 2019, Chinese citizens have a great need for mental health, but they generally feel that psychological counseling services are inconvenient, and the content is about national needs The highest is “self-regulation” knowledge.
On the other hand, the domestic female physiological health field has begun to upgrade consumption. According to the “White Paper on Women’s Health in China 2020” jointly issued by Mob Research Institute and Meiyou, the number of mobile female physiological health APP users has increased year after year, reaching 250 million as of April 2020. It can be inferred from this that there is huge market space and potential in the domestic female health consumer market. In the field of female mental health, an APP that truly understands women and can be practically helpful is yet to appear.