ProPhoto gathers all the functions needed for business short video operations, and provides one-stop short video shooting and editing services for businesses.

Ali launches short video editing software “Pro-Photo”

According to reports, Alibaba recently launched a short video creation app “Pro-Photo” for Taobao merchants. ProPhoto gathers all the functions needed for business short video operations, and provides one-stop short video shooting and editing services for businesses.

Professional shooting has four modules: Homepage, Follow Me, Cut Hot Style and Personal Center, among which “Follow Me Picture” and “Cut Hot Style” are the core. The homepage mainly introduces tutorials, and lists some TaobaoHigh-quality videos made by Baoshang are used as reference. “Follow Me” provides video disassembly to help businesses learn the complete video creation process. “Cut Explosion” provides rich templates, allowing businesses to quickly edit and create short video content.

Next, ProPhoto will also launch the “Quick Release” function. The recorded videos can be posted to Taobao with one click, and the data will be returned for reference by businesses.

In addition, Taobao recently launched the “Taobao New Content Center” function, and gray-scale tested new products “walk around”, displaying content in the form of graphics or video, similar to a good species of grass. This will further enrich Taobao’s short video content. The pro-shooting will be a short video created by Taoist merchants. The right-hand man.

Editor-in-chief’s comment: Following Douyin’s “Cut Ying”, Kuaishou’s “Quick Cut”, Station B’s “Must Cut”, and Tencent’s “Mianjian”, Alibaba also launched a short video creation tool. With the generalization of short video and live broadcast e-commerce, low-threshold editing tools have become standard for short video content-related platforms. With the launch of pro-filming, it will be more convenient for Amoy merchants to take short videos. The competition in the short video content industry has entered the second half. Constantly improving tools will accelerate the creation of high-quality short video content on the platform, thereby enhancing content competitiveness and achieving better conversion…

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