Regarding the attitude of sub, the audience and non-audience are at two extremes.

Editor’s note: This article is from the micro-channel public number “full now” (ID: quanxianzaiAPP) , Author: Gao Min .

The self in the mirror once disgusted Xu Weiya—he was fat and ugly, and life was hopeless.

After failing to lose weight, she thought about cutting her wrists. She was worried that too much bleeding would be difficult to clean up. She would be scolded when her mother knew about it. So she used the hard black buckles on the rubber band to flick her arms and thighs. Pick the meaty and sensitive areas on the inside. She just wants to hurt herself.

The next few months passed in a daze, she only remembered that she often lay down and get up, escape from reality, and felt that “only sleeping is the easiest and happy one.” The change came from one day in early 2020, when she saw a video on the homepage of station B that changed the color of her eyes, and she clicked in with curiosity. This is a simple piece of music with pictures, but the comments in the comment area describe the magical effect after listening.

“Not tired or painful”, Xu Weiya decided to try. She listened for at least half an hour every day, and at the same time imagined that her pupils became lighter. Three days later, she looked in the mirror and found that “it was really lighter”.

Xu Weiya, who encounters sub music (hereinafter referred to as “sub”), feels that she has found a “life-saving straw”: the eyes can be enlarged, the face can be reduced, and the nose can become stiff and curled… in a few months During her indulge, she listened to all kinds of subs that claim to be “painless plastic surgery”, looking forward to becoming beautiful and getting love.

At station B, there is a group of young people like Xu Weiya, dreaming of having the superb beauty of “Disney’s princess on the run”, gaining the charm of “pure, desire and inadvertent temptation”, and being given “God Singing” Skills” attract countless wealth and luxury goods, and then “live an ideal life” and “become the most dazzling star”-to achieve these, just listen to sub.

Sub of various functions. Picture: Screenshot of Station B

There are often hundreds of messages and barrage that claim to be magical under the sub with over 10,000 views at station B.

For example, a student who just finished the high school entrance examination, under the sub “has a supermodel with long legs,” exclaimed that he hadn’t grown in three years, and only listened for two days.2 cm longer; a girl in the sub-message area of ​​”Nose Synthesis 2.0″, clocked in continuously for 25 days-the first time I listened for 1 hour, she felt her nose shrank, and the blackheads on her nose became less on the 20th day Recently, she felt that her roots had also risen.

“Have supermodel long legs” message under sub. Picture: Screenshot of Station B

Many netizens feel “this is nonsense”, “pseudoscience” or “cult” after hearing about the magical effect of sub. As for the principle behind it, Quan now contacted several senior psychologists, and the other party either said that they “do not understand, do not comment”, or they gave a straightforward negative answer: “There is no scientific and psychological basis”, “Now it’s a concept. All are liars without exception.”

Regardless of what the outside world says, sub users believe that “sincere is spirit”. Almost all of them are more or less anxious about their appearance, character, study, and interpersonal relationship, and sub has become a secret outlet for them to hide on the Internet and under the headset.

01 Want to be beautiful, then get love

Sub is the abbreviation of subliminal. As the name suggests, it refers to listening to specific music to influence people’s subconscious and bring about certain changes. It is said that these changes include not only having baby skin and delicate facial features, but also having an IQ beyond humans and improving financial status.

Search on station B with “sub” as the key word. The video with the most views (525,000) was the video titled “Lolita subliminal, the temptation to be pure and unconscious.” The introduction wrote: After listening to it, you will get “innocent looks, beautiful looks, hot body, superb X suggestion skills, extremely expressive and pitiful eyes, juvenile and young appearance, Lolita’s pure desires Wind”-this is an affirmation written by the master of up. Instructions for use are also attached. For example, it is recommended to use headphones, play for 30-180 minutes, with a volume less than 50%, and emphasize “only valid for coin fans” and “not downloadable or cacheable”.

The “Pure, Desire and Inadvertent Temptation Lolita subliminal” with more than 500,000 views at station B. Picture: Screenshot of Station B

This video with gorgeous features could not be simpler. It is the single “Lolita” by American female singer Lana Del Rey, which lasts 3 minutes and 37 seconds, with a pink Lolly Tower pictures have been viewed more than 500,000. The barrage continued to drift over the words “Thank you for the universe”. In more than 1,000 comments, users lamented that after listening to them, “faces have become young”, “eyes have become blingbling”, “personality has become cheerful”, “you can speak to boys”… …

After contacting sub in March, Xu Weiya immediately interacted in the message area and added a sub exchange group. In October, she began to explore as the host of up. In the circle, most of the women she meets are teenagers to twenties. Most of them are not confident about their looks and body, and are eager to become perfect by listening to sub. Xu Weiya knows, “Those plastic surgery subs are just catering to the aesthetics of the popular plastic surgery templates, and the subs that really teach people to adjust their mentality and self-confidence and love are far less broadcast than those that emphasize the ability to change appearance.”

In the sub exchange group that Quan now joins, there are up owners who can customize the “one kiss to make love” function sub, girls who seek to improve interpersonal relationships, bisexuals, and fresh graduates eager to work in state-owned enterprises. Let go of young people who are obsessed with their ex… Besides sharing sub, they also discuss Tarot cards, divination and Meditation; explore the looks of angels in the Bible; on Halloween, Meeting to make a wish to the rare “Blue Moon”.

16-year-old Xu Weiya wants to be beautiful for love. Her parents separated when she was seven or eight years old. She lived and studied in Helong City, Jilin Province where her father was in the fourth grade. Later, her mother was picked up by her mother in Yanji, 70 kilometers away. According to her, her mother felt that there was no money for her to go to university, so she gave up her studies. Every day, his mother goes out to work in a restaurant, while Xu Weiya is locked at home. This state has been going on for six years.

In the rental room of about ten square meters, Xu Weiya often can’t get the sun, can’t go out, and has no friends. The mobile phone has become her only channel for receiving information and communicating with others.

In the world built by mobile phones, she listens to songs, chases stars, plays games, and also plays douban, Weibo and smallRed Book, the content on the Internet affects all her thoughts-she gave up when she said that star-chasing was not good on the Internet; the male netizens who met through the two-dimensional circle and WeChat drifting bottle had verbally harassed her, she She began to hate men; listening to funeral songs on Netease Cloud, the negative energy in the comment area made her think of suicide.

My father has long lost contact, and my mother came back from get off work and just used the vibrato. The two didn’t have much to talk. Xu Weiya said that she “can’t feel any love”. She envied the beautiful girls on Weibo and Xiaohongshu. They were white, thin and beautiful, and the comment area was full of praise. She envied them that someone loved them, thinking, “If I can become beautiful, even if I have no ability in the future, You can also be likable with a nice face.”

In order to be beautiful, she started to lose weight. She joined the Douban weight loss team and adopted the simplest and rude way-diet and vomiting. At first, she only ate one peach or apple a day, but she couldn’t help being hungry, so she started to vomit by pulling her throat with two fingers. Because she feels that she can vomit after eating, she eats more and more. Every time she eats her stomachache, she induces vomiting again, at least 3 times a day.

Two months later, Xu Weiya lost weight from 140 jin to over 120 jin, but her mentality collapsed. Her face turned blue, low blood sugar, often dizzy, and her eyes went dark when she stood up. “There was no hope in life.” She didn’t want to torture herself anymore. After returning to a normal diet, her weight quickly rebounded, and her appearance and future anxiety also rebounded.

She hated herself again and started to harm herself. Until March, the music that could “painless plastic surgery” on station B made her see “new hope”.

02 “A long and painful thing”

Starting from the sub that changed the color of the eyes, under the recommendation of the algorithm, Xu Weiya soon showed more subs that changed the appearance, from figure to face shape, from hair to facial features, to eyelashes and eyes, for two to three months. I heard hundreds of them inside.

Up host Yu Hang has been making sub music since August. Most of his contributions are to change facial features, such as “improving protruding eyes”, “deep three-dimensional facial features”, and “clear jaw line”. Because he is in the beauty business at home, he often learns about the popular aesthetics and new trends in cosmetic surgery on the medical beauty app. He also tends to be white and thin, with a high nose, and big eyes The direction is close.

There are more people who are not confident in appearance than he thought. Yu Hang remembers that a plane model with a height of 1.73 meters and a nice face found him, hoping to customize a more perfect sub, because “I always feel that my peers look better than myself.”

“She is a thief” sub. Picture: Screenshot of Station B

After indulging in sub, Xu Weiya built a favorite list with more than a dozen sub functions. According to the rules, each sub must be listened for more than 30 minutes a day to be “manifested” (that is, to produce an effect), and it takes at least six or seven hours to listen to it. Xu Weiya plans to listen to it every day, but feels that she has insufficient willpower and “can only insist on listening for more than four hours a day at most”.

She desperately wants to see how beautiful she looks. She looks in the mirror many times a day, and becomes more anxious after not seeing the desired changes. Changing the sub with the same function, Xu Weiya started to blame herself for “waste”.

Because of her stubborn dissatisfaction with herself, her anxiety became more obvious. Three or four months later, she felt that she was “uglier”. To her, listening to sub has become a “long and painful thing”.

Zhang Guo, who also believes in sub, simply changed the signature of station B to “heavy reliance on sub, no sub in 24 hours”.

She originally studied in Canada. In her description, a person’s life abroad was terrible: a Korean roommate chased drama all night and made her noisy to sleep; the landlord who was also a fellow villager often abused her; when she was chasing stars online because of the sentence “Luhan is also the same Miqi was violently attacked by the Internet; the so-called friends with whom she interacted would only complain to her and demand it. The self-destructive tendency he had had since childhood reached its apex. For a period of time, Zhang Guo did not go to class, did not leave the house, or returned home information. Less than two years abroad, he was dropped out of school and returned home.

Now she is 25 years old and has only a high school degree. She works in a property company introduced by her father’s trustee. She is still anxious about bad interpersonal relationships and the future. She thought about looking for a psychiatrist, but she heard that doctors in the top three hospitals cost 400 yuan for half an hour. She thought it was too expensive and worried that it would be useless in the long run, so she turned to sub music.

From the feedback in the message area and exchange group, she “found a little hope” and thought “So many people will get better after listening, so will I”. As long as the phone has electricity, she will always listen to the sub that changes her personality, during the 8 hours at work and 7 hours at night when she sleeps.Uninterrupted loop.

“Others have been manifested, but I don’t have one. But anyway, sub doesn’t require money, and the music is good, and there is no loss after listening. You can Come slowly.” She knew she had a problem for too long, so she didn’t worry.

03 Become an up master

Some other heavy users of sub have chosen to become the master of up-this kind of seemingly mysterious music, in fact, everyone can make. The original sub on station B was moved from YouTube. As followers increased, up owners began to make and customize sub.

Shao Yang, a junior in a “211” college in Northeast China, is a sub music user and up master. Since she was a child, she has liked books and TVs that are “speechful” and “quite idealistic”. After listening to sub “eliminate edema and improve English performance”, starting from July, she began to transfer some of her favorite sub from YouTube to station B to share with everyone.

She also makes sub by herself, which is not difficult. There is a video on YouTube that teaches how to make a sub-superimpose the audio of an affirmative language into another piece of music to synthesize it, and then add a picture. The affirmative language needs to be created.

Looks like a young Leonardo + sub with his character. Picture: Screenshot of Station B

Affirmative words are recognized as the most important. The content is the change you want to have. For example, if you want a good-looking hairline, write “Have thick and soft hair, and the hairline is in the right position for your style. , The hairline moves down.” The master reads the written affirmation again, uses the software to adjust the speed of the speech several times faster, and then selects the music you like and superimposes them together. In this way, in a piece of music that is three or four minutes long, you canHeard the affirmation several times repeatedly. The sound of the affirmative layer of the sound track is generally adjusted to a very small level, so as to focus on the music melody.

Up usually post the affirmative words in the introduction or comment area. Users can also write down the affirmative words they want in the comment area, read them before listening to sub, and imagine what they want to happen while listening Change to constantly stimulate the subconscious mind.

15-year-old Yu Hang will update the sub content on the weekend. He regarded being a sub as his “fourth transformation” at station B. Before that, he had made videos about MINISO product demining, fans of Xiao Zhan and illustrations, but he gained 22 fans in total.

He also cares about the beauty business at home, visits the medical beauty app, and searches for beauty and plastic surgery videos at station B. During the summer vacation, he found that the volume of a rhinoplasty sub that he used last year had risen from a few thousand to 120,000. He “thought that this circle might be It’s hot, it’s better to take a gamble.”

Yu Hang’s videos are all self-made. HeBaidu followed the sub approach, downloading favorite music and frequency, and looking for pictures of beautiful young ladies on Instagram, After synthesis, even if you have created a sub, and then take an eye-catching title, the title still does not forget to add the sentence “If you are not confident, please come in”, upload it to station B, and the number of broadcasts will soon exceed 10,000. He can also make a small amount of pocket money from time to time by customizing the sub.

The most important affirmation in the circle, Yu Hang does not write, and his self-made sub never sends affirmations, only when receiving customized videos, the fans will write them and put them in.

As an up host, Shao Yang will also help them customize such items as “You look like Saito Asuka” and “They are all Call me to test God” and the like. She thinks that the changes brought by sub are first positive hints to herself. When she feels better, she is more willing to study hard and become beautiful.

04 is a miracle or a scam

The original niche sub will start to make an appearance in early 2020. In mid-June, the self-media “negative review” in an article pushed the sub with “rhinoplasty” and “automatic big eyes” functions to the public, calling it a “biological miracle” and “widening cognitive boundaries” Internet scam”.

One stone stirred up waves. A large number of netizens questioned and condemned in the comment area of ​​some up owners, “What did you post? Is it useful?” Yu Hang, seeing the doubt in the comment area, directly deleted the blackout. As of the end of October, 4 of his videos were removed from the shelves because of reports of music copyright infringement. On station B, many subs were posted with the prompt “This video contains controversial content, in order to avoid misleading, please screen carefully”.

Being out of the circle makes up owners and users become more cautious. Most of the UP owners contacted now are reluctant to accept interviews. “Many people don’t agree now and worry about causing controversy again,” said one UP owner.

The controversy mainly focused on the advertised effect of sub music as being too magical, and the scientific basis that has not yet been concluded.

In the world of sub music, painless plastic surgery by mind is not magical enough, whether it is “transforming DNA into a wizard”, “becoming a half-demon”, or “possessing superpowers”, or even “becoming a drug-controller “Drug Control Master” has corresponding sub available for use. On YouTube, there is even a sub that eliminates the coronavirus.

Sapien Medicine’s payment page for the coronavirus eradication sub. Picture: Webpage screenshot

For the attitude of sub, the views of audiences and non-audiences are basically at two extremes. After some netizens heard about sub, they regarded it as “pseudo-science” or “cult”; while the audience held the mentality of “sincere and spirit”, “Anyway, it works for me, don’t bother us if you don’t believe it.”

As for its scientific basis, there is no unified statement so far.

Sapien Medicine on YouTube said that its basis is derived from quantum mechanics, which influences biological systems through quantum to cause changes in cells. Many domestic users believe that the principle comes from the law of attraction. Rhonda Byrne’s best-selling book “The Secret” introduces the law of attraction into the public’s vision. The main idea is that everything that happens in life is Attracted by the picture imagined in the individual’s mind.

In the opinion of Bai Yu, a music therapist at a psychiatric hospital in Zhejiang, whether it is the law of attraction or the affirmation in the sub, it is a kind of psychological suggestion, “If the psychological suggestion is strong enough, it will produce certain Influence.”

Knowyourself, an institution of popularization of psychology, once analyzed sub and believes that “the so-called cessation of smoking and improvement of memory are mainly due to the placebo effect. The audience claims that watching these videos has miraculous effects, not because of music or hints themselves, but Because people preconceived that it is effective.”

Another argument classifies the principle of sub as music therapy. Bai Yu believes that sub music and music therapy are “not the same thing at all.” The latter is a systemic intervention process that integrates understanding of patients, assessment, and treatment planning, and then uses various forms of music to achieve the purpose of treatment: the rhythm, pitch, rhythm and harmony contained in music can all provide treatment and rehabilitation stand by.

The master’s thesis of Gao Tian, ​​director of the Music Therapy Center of the Central Conservatory of Music, is about subliminal music research. He told Quan Now that neither he nor his students found effective evidence to prove its effectiveness. He concluded, “All those who hit this concept now are all liars.”

Sub with perfect bone features. Picture: Screenshot of Station B

“Even if it is fake, sub has the value of existence. At least it has brought me hope. It is a rare light in life.” Xu Weiya said frankly that sub neither made her thin nor beautiful, she Now only listen to sub as relaxing music.

“I didn’t listen to sub today. I was so scared that I could not sleep even if I wanted to sleep.” On the afternoon of October 31, Zhang Guo sent a message.

She still doesn’t have the answer to her long-term predicament and future way out, she just feels that she has to continue to rely on sub. Later, she circulated a self-encouraging sub all night, titled “Come on, you are the best”.

In the message area of ​​this sub, many fans said that “I was crying” and encouraged themselves “I am the best existence”. A fan who claimed to have suffered from depression made a long affirmation, starting with “Release anxiety and fear, and be grateful to the universe”, and use “Goddess Nemesis energy to integrate into all sacred protectionsShield layer” at the end.

What Zhang Guo didn’t know was that this was synthesized by high school student Yu Hang on a certain day off, using white noise and the sound source of Korean female singer IU “Love poem”. And he himself never took time to listen to sub, and was busy attending cram schools and writing articles to participate in essay competitions all weekend.

(Except for Gao Tian, ​​all names in the text are aliases)