Original title: “No Source of Supply” Cross-border E-commerce Training: People and Goods Are All Fudged”, title picture from: Vision China
Is it a good time for individuals and small and micro companies to do cross-border e-commerce?
In the past six months, as the domestic epidemic has gradually subsided, the cross-border e-commerce retail export market has gradually recovered. According to data disclosed by the General Administration of Customs, the total import and export volume in the first half of this year increased by 26.2%, and the export volume increased by 28.7%.
Denominated in RMB, total exports in June increased by 4.3% year-on-year, marking the third consecutive month of positive year-on-year growth. Among them, the total export volume of cross-border e-commerce is advancing all the way. Some organizations predict that in 2020, my country’s cross-border e-commerce transactions will reach nearly 13 trillion yuan, accounting for about 37% of China’s total imports and exports.
This situation of the gradual recovery of cross-border e-commerce has also attracted many companies and individuals to join and begin to transform and engage in cross-border e-commerce retail business. At the same time, cross-border e-commerce training has also sprung up everywhere, trying to help more newcomers integrate into the tide of cross-border e-commerce.
It’s just that some new cross-border e-commerce practitioners who have recently entered the market have quite criticized their actual experiences in cross-border e-commerce. Some cross-border e-commerce operators said that the rules of overseas e-commerce platforms are rigid and harsh, and stores are banned at every turn; some merchants said that it took more than ten days for goods to be delivered to buyers, and buyers turned their heads and complained to sellers; According to the source, the buyer applied for return of the goods as soon as the goods were shipped to the transshipment warehouse.
So, what causes these operators to think that cross-border e-commerce is difficult? Why are their actual operating experience so different from the results taught by the training organization?
A “dumb” app that can be used for money
“I heard from my friends that this year’s cross-border e-commerce is very easy to do, and some people made a lot of money because of this. I was tempted at once.”
Xiao Li, who lives in Zhuhai, is a full-time mother. In June of this year, after her first-grade son returned to school, she followed a friend’s persuasion and planned to find something to do to kill time. You can also earn some pocket money to supplement your household.
After the epidemic is over, the momentum of domestic cross-border retail e-commerce is improving, so she decided to try to participate in a new model of “no source of cross-border e-commerce” on the advice of her friends.I saw an advertisement from an organization on the Internet. The headquarters is in Langfang, but I can learn how to operate and operate the system online. “
After some communication and understanding, Xiaoli paid 5,000 yuan in tuition. The institution quickly sent her a set of software and a set of self-study videos, and arranged for her to join the student WeChat group. At the beginning, there will be theoretical courses, and then there will be practical teaching. She told me to understand notes, all members in the group are required to mute, and it is forbidden to add to each other. Only one “mentor” will share operational skills from time to time.
“The main promotion of this organization is cross-border e-commerce training without sources of supply. (operator) does not need to stock up, just use the organization’s offer The software is fine.” The “tutor” in the group told all the students that as long as they register for a store on the Amazon e-commerce platform and “bundle” the store back-end with the software, they can achieve automatic product release optimization.
According to the instructor, this software will automatically collect “advantage sources” and automatically translate them into English, and publish them to their (operator) Amazon personal store. After that, the operator only needs to wait for the order to come. If an overseas buyer purchases related goods, the system will automatically place an order at the original store where it was collected, and send the product to a domestic transshipment warehouse, and then transship it to the buyer.
“At that time, I also learned that the products collected by the software are from Alibaba and Taobao, and automatic translation is simply the gospel of scumbags.” Xiaoli said that although it is a foolish operation, she registered a store on Amazon. There was still considerable difficulty, so she spent another 1,000 yuan to find a training institution and purchased a ready-made store account.
As the “mentor” said, after she “bundled” the software with the store she bought, the software began to automatically collect a large number of products, translated and published them in the Amazon store, and then began “unattended”, I’m waiting for the bill. “I don’t think it’s too busy. I usually just stare at the computer a little bit, and I can take care of my family’s daily life.”
The training organization claims that after the software is bundled with the store, it can usually be issued within five days. However, a week after Xiaoli opened the shop, there was still no sound in the backstage. She asked the “instructor” for advice. The other party shied away because of the busyness at hand, and finally did not even reply. In desperation, she could only add friends in the learning group, trying to ask what happened.
“I added a few group friends, but they all said that there was no billing, and the instructors and the customer service of the training institution also disappeared.” What shocked her even more was that the “shop” that had been purchased for 1,000 yuan was actually The store was closed by the platform, and the reason given was “commodity infringement”, “It cost 6000 yuan before and after, but nothing was done. So far I dare not tell my lover.”
Could it be said that these “dumb” cross-border retail e-commerce trainings are just “IQ tax” harvested by institutions?
The essence of training is to sell “crawler software”
“It would be great if cross-border e-commerce is so good, these institutions…”
A Qun is the operations director of a cross-border e-commerce company in Shenzhen. After hearing and understanding the notes about Xiaoli’s experience, he also appeared speechless. A Qun said that as early as the end of last year, many similar cross-border e-commerce training institutions had appeared in the industry, specifically coaxing Xiaobai students to enroll in classes.
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“As long as the store is banned, the unpaid payment will definitely not be returned, and the operator will also lose part of the funds.” A Qun told understand notes, because Amazon encourages merchants to pass FBA(Fulfillment by Amazon) delivery, cross-border e-commerce without a source of supply will generally be self-delivered. Therefore, the corresponding weight will also be reduced, and there will be no traffic support from the platform. In addition, cross-border e-commerce with no source of supply often has to wait for overseas buyers to place an order before the system or operator will place an order from the source of the merchant’s system, and send the goods to the transshipment warehouse after the purchase, which will lead to a longer logistics time limit.
In other words, Once the buyer can’t wait or feels that the progress is too slow, they will apply to cancel the order, even if the goods arrive, they will also cause complaints.
Obviously, the so-called “no-source cross-border e-commerce” training is just a concept created by related software brokers. As for the training courses, it is just a disguise used by these institutions to earn Xiaobai’s fees. If cross-border e-commerce is so simple that you can open an order at any training course, then professional operation talents have already faced unemployment.
In A Qun’s view, only Xiaobai who is eager for quick success and quick profit and wants to make a profit without capital will be deceived. The software brokers use the “greed” of some people. However, after learning about many cases, it can be found that it is far more than the individual Xiaobai who was fooled by the software broker.
a set of software fools manufacturers and Xiaobai
“A lot of export orders have been lost this year, and I was thinking about doing (cross-border e-commerce) retail is also a way out.”
Xiao Yang is the “factory second generation” of a medium-sized underwear factory in Shantou. He told me that the underwear and homewear produced by the factory were mainly exported to Europe and the United States. At the beginning of the year, affected by the epidemic, they began to be sold domestically. In June, he accidentally saw that some factories in the surrounding area quietly started cross-border retail e-commerce. He alsoDecided to give it a try.
Because the factory used to do traditional foreign trade, he didn’t know anything about e-commerce, especially cross-border e-commerce. In desperation, he had no choice but to search for information online and at the same time send out job information to “recruit” professionals. During this period, an organization that claims to be able to assist companies in doing cross-border retail e-commerce and distributing goods overseas was found.
“The other party said that it has a large number of overseas cooperative e-commerce stores. As long as the factory purchases an ERP software and pays a franchise fee, the source of goods can appear in the software, and the relevant merchants will publish the products on Amazon. In the shop.” The other party said that as long as a buyer places an order, the order will appear in the backstage of the software Xiao Yang purchased, which is very convenient and fast.
After the order is generated, Xiao Yang only needs to ship the goods according to the logistics information and send it to the transshipment warehouse to sell the retail products to overseas buyers. The model introduced by this organization made Xiao Yang extremely excited, and he immediately paid 3,000 yuan to purchase this “magical” software, and gave the other party a 5,000 yuan initial fee.
“After that, I will start to arrange for my younger brother (employee) to post all product information, including pictures, introductions and prices.” According to this According to the operating instructions provided by the company, he arranged for employees to release all the products of the factory within a few days, and then began to look forward to the order.
However, after waiting for nearly a month, none of the orders appeared. In desperation, Xiao Yang approached the customer service of this organization to discuss the explanation. The customer service was very patient at first, and first asked him to optimize the content of the product, such as enriching the detailed introduction, checking the format of the picture, and so on. After that, I just ignored them and didn’t even return the information in the end.
Is the ERP software that Xiao Yang bought the same as the one that Zhong Xiaoli was “caught” in earlier?
“In fact, they are all the same thing. They are all fooled by software vendors. It’s just a set of software cheats.” A Qun said, because some traditional factories and enterprises are blocked in foreign trade business this year., Making business owners very anxious, so these software brokers also took advantage of this psychology, claiming that the software has a large number of cross-border e-commerce channels to attract business owners to buy.
The so-called massive overseas e-commerce stores can help companies spread the supply of goods, which will naturally attract production companies into the game. The source materials of goods uploaded by factories and companies are actually similar to the form of software crawlers grabbing product information on domestic e-commerce platforms. After a simple translation, the information will be published on the e-commerce platform and will also appear in those who participated in the training. In the shop.
“On the one hand, it tells the trainees that there is no source of supply. The software can automatically grab and recommend products, and automatically publish them to overseas stores; on the other hand, they say to factories and business owners that they have a large number of stores and can spread the source of goods. “A Qun said that in addition to selling so-called ERP software, software brokers will also lobby business owners who are anxious to get started and pay a franchise fee for “massive e-commerce platform shops”.
The reason why such a set of “crawler tools” with no technical content can be sold at both Xiaobai and manufacturers is that they are used by Xiaobai. The manufacturers are eager to do cross-border e-commerce and are eager to make money and distribute goods. .
For Xiaobai, you can make money without capital stocking, and for manufacturers, you can easily do cross-border e-commerce without putting into operation. The concept is really tempting, and the empty glove wolf is cruel.
Actually, “cross-border e-commerce without sources of supply” is the “make the difference” model with a change of shells. Whether you are a novice or a business, just think about it and understand that the global market is shrouded in Under the haze of the epidemic, if an organization could develop such a simple software to easily help manufacturers sell overseas and help Xiaobai make money globally, it would have long been famous in the world. Why do they bother to advertise, create concepts, and sell software?
This makes people reminiscent of what those who claim to be “stock review experts” fooled people on the Internet: money is just a string of “numbers” for institutions…