It has entered the 4G market, which is strangled in depth. Each subdivision cannot be ignored. The competition at each price level is more radical, and there is no mistake in the tactical actions of the manufacturers.
The 5G wave surged, and the killing of mobile phone manufacturers became fiercer.
According to Huawei’s official news, Huawei’s first 5G commercial mobile phone Huawei Mate 20 X 5G version will be officially launched on August 16th. Currently, the official website and e-commerce platform data are integrated, and the reservation volume is nearly 300,000.
But the focus of Huawei’s mobile phone is still in the 4G market. On July 30, Huawei’s first half of 2019 performance announcement held in Shenzhen revealed that Huawei’s smartphone shipments (including glory) reached 118 million units in the first half of the year. With a 24% increase, Canalys data shows that Huawei’s domestic market share in the second quarter reached 38.2%. Obviously, the 4G war has entered the middle and backcourt. In addition to technically high-scoring, Huawei has taken the lead in the war of the sea.
In 2017, Huawei issued 21 mobile phones a year. By 2018, Huawei has released 31 new products. If you sort the prices of Huawei’s low-end mobile phones, there will be a very interesting set of numbers: 599, 699, 799, 899, 999, 1099, 1299, 1399, 1499, 1699, 1799, 2099, 2299.
Huawei’s intention is clear: no dead angle gunfire coverage in the 4G battlefield. Other mobile phone manufacturers have to follow up. In 2018, vivo released 16 new machines, Xiaomi released 14 models, and OPPO released 11 models.
This is the 2.0 version of the domestic mobile phone market.
The “machine sea” version 1.0 appeared 7 or 8 years ago between Samsung and Nokia. With the intensive lay-up of products from 200 yuan to tens of thousands of yuan, Samsung has taken the No. 1 position in the world. British gadget tech has summed up a picture in 2013, Samsung sent 26 Russian doll-like mobile products in the UK.
Image Source: British gadget tech
Huawei, who was still doing carrier business, also learned this routine. In 2012, 20 mobile phones were released in the Indian market in one month. But in 2014, because of the decline in net profit or the reasons for the transformation, they all returned to the path of “less and fine”.