In Douban, everything can be “grouped.”
Editor’s note: This article from the micro-channel public number “read YORK number” (ID: datablog163) , of: South Bridge and North Bridge is not a bridge. Data: Ordinary Dimension, Design: Yangbo Strawberry.
The Douban Group is a magical existence. It gathers all kinds of fun young people and provides many topics for the Chinese Internet.
To understand young people, first come to understand “group studies”.
If you are a tenth-level surfer, you have never heard of “Fan Xue” recently. On “Meng Qiqi 77”WeiboBefore the hot search, “Versailles” was already on Douban has a base, and 40,000 people learn what “Versailles” is in the “Versailles Study Group”.
Identify whether a topic is hot or not, as long as it has risen to “learning”. Many “learnings” exploded briefly on social platforms, and eventually they returned to calm. But in Douban, learning never stops. People join and establish various groups, not only studying various “learning”, but also creating various “learning” “, such as discussing how to fool others with “fiddle learning.”
The Douban group has become an important place for contemporary young people to gather and socialize. It can be said that if you understand the Douban group, you can understand the young.
And we will focus onPut it in the Douban group and call it “omics”. Both the macroscopic Douban group organization rules and the microscopic internal group activities are our focus.
What exactly is “omics”? May wish to start with this article.
The essence of omics: everything can be organized
“Versailles” is a spirit of performing advanced life, and “Mingxue” can be summed up with the sentence “Don’t feel it, as long as I feel.” You just have to remember the doctrine of the school of “Flowerology”, “Last season “Everyone is normal” is enough.
But “omics” is difficult to define. In order to better understand “omics”, as of November 10, we have counted a total of 5,165 groups and 6.84 million posts on Douban.
1, Douban Group, more than just entertainment gossip
In 2005, Abei wrote the source code of Douban at Starbucks near Douban Hutong in Beijing. For more than ten years, the Douban group has gathered a large number of young users.
In Douban, there are 27 major groups, each with millions of members.
It may be surprising that the group with the highest presence in Douban is not the well-known public entertainment gossip group.
The rental group has the largest number of members, reaching 18.147 million. Those who have worked hard in Beijing, Shanghai, Guangzhou and Shenzhen know that screening rental posts on Douban is an essential skill for them.
From the perspective of the average number of people in the group, the four categories of fashion, pets, job hunting, and renting are the most attractive groups. The average group members are more than 40,000.
It seems that I have my own pursuit of fashion, aesthetics A group of people who are similar prefer to gather together. The pet group closely follows the fashion group in scale,