Papitube’s ambition is to be the leader in the short video industry.
Editor’s note: This article is from WeChat public account “Hedgehog Commune” (ID :ciweigongshe), author | Zhou Wei, editor | Tie Lin.
On the first day of the third anniversary of papitube, I saw Huo Mufang in the new office of Papitube in Dongfeng North Bridge.
She is a good girlfriend of papi sauce, a resident actor in the papi sauce video, and also the president of papitube. When I saw her, she just finished an interview with a media, and she looked a little tired. 
papi sauce (left) and Huo Mufang (right) Image source: Sina Weibo@霍泥芳霍主任
I used to imagine that this would be a very casual conversation. But her eyes are quite different from the smiling girl in the vlog, with a bit of seriousness in her eyebrows.
She is wearing a simple white shirt, her eyes are looking at the computer, she is dealing with things from time to time, seeing me coming, she smiles and I am a little cold. The assistant next to me told me that after the interview, Huo Mufang would soon be seamlessly connected to another meeting.
This busy Saturday is a rare leisure for her. Just last week, in preparation for the third anniversary of papitube, she and her colleagues in the marketing department often worked overtime until the early hours of the morning.
Papitube’s third anniversary event, Huo Mufang Image source: papitube
She and her star girlfriends papi sauce, when they were less than 30 years old, created the first record of 22 million commercials in the history of new media, injecting no for the controversial online red industry at the time.Poor imagination.
Later, Luo Zhenyu took the money “going away”, the Huanong brothers who raised bamboo rats, Li Jiaqi who sold lipstick, came, and papitube seemed to be no longer the most dazzling one among those net red.
Until now, many people have regarded papitube as a brokerage company for papi sauce, rather than a mcn agency with more than 150 bloggers established for three years.
Three years have passed, and the papi sauce seems to be no longer. With the influx of a large number of players, the popular network red, vitality is only in the eyes of some people.
How is the “api” and papi sauce “live” now? With these questions, I talked with Huo Mufang for two hours.
Papitube only has papi sauce?
Just out of the third anniversary of the papitube, my mobile phone received a lot of pushes about papitube, nothing more than “papitube only papi sauce” “papitube is no longer good.”
So I plugged these questions to Huo Mufang. After hearing it, she told me calmly that the voice of the outside world was not reliable.
Huo Mufang Image Source: papitube
She said that as early as 2018, the proportion of revenue from papi sauce for papitube was less than 50%, and more than 40% of bloggers could realize it independently. Since 2019, the revenue from papi sauce has only accounted for about 30%.
“We are doing a creator’s factory, let everyone in the free, initial environment, on the basis of respect for content, together with powder.” In this short video agency with more than 150 bloggers In the blog, their bloggers will often carry each other and sit down and take a video together. This is a papi sauce that can’t be done by one person.
July 19, a #南的蘸料北人 does not understand the topic of #, boarded the fourth in Weibo hot search.
From the release of graphic video to the hot search, the blogger Xiaoxi took only 27 hours.
As a well-known food blogger of papitube, she used a spice in Yunnan to “smell” and brought nearly 30,000 microblogging powder to herself.