Recently, the second-famous couple in the Internet economy, Liu Qiangdong and the milk tea sister Zhang Zetian, once again made big news: On November 3, 2020, they jointly established Sanya Tianqiang Enterprise Management Partnership, referred to as Tianqiang . Needless to say, this name is naturally the collective name of Liu Qiangdong and Zhang Zetian.
In the past, there were gods and couples who played together in the rivers and lakes, and now there are tens of billions of couples to create a limited company. For a while, I don’t know how many people eat melons.
Considering that more than 20 years ago, JD.com carried the names of Liu Qiangdong and his ex-wife Gong Xiaojing. We have to say that Dong Ge is worthy of being a straight science man, and his pick-up technique has not changed for 20 years.
The reason why Liu Qiangdong and Zhang Zetian are the second-known couples in the Internet field is because the number one cannot be surpassed. Although the memory of netizens is only seven seconds, but the husband and wife program of Li Guoqing and Yu Yu on Dangdang is still unforgettable.
It not only made us no longer able to look directly at “Celebrating the New Year”, it also pulled the status of “mom-and-pop shops” down the Mariana Trench.
Current public opinion generally attribute the failure of Dangdang.com to the mom-and-pop shop mechanism. Li Guoqing also agrees with this judgment. Therefore, for a time, a husband and wife’s joint venture has become a taboo of “people can’t, at least shouldn’t,” just like adding five ren in mooncakes.
However, when the business of Dangdang was deteriorating, Bobby Foods listed on the Shanghai stock market as the “first share of Chinese steamed buns”. This food company that has recently become a hot spot in the market is a mom-and-pop shop that Liu Huiping and Ding Shimei have worked together to gradually develop from a roadside stall.
It can be seen that the physique of companies cannot be generalized. In the case of extreme anger, the market value of Bobby Foods has quadrupled.
The completely different circumstances of Dangdang.com and Barbie Foods prove that joint ventures by husband and wife are not simply good or bad. Its impact on the company is very complex.
There are pros and cons in the end, let us discuss them today.
01
Before the discussion, we first clarify the concept of husband and wife co-enterprise.
Although husband and wife entrepreneurship is a common form of partner entrepreneurship, it is because my country’s law does not have a strict definition of husband and wife stores. Therefore, we still follow the conventional concept and think that mom-and-pop stores are stores or companies that two people work together to create, operate, and hold shares.
Under this definition, we can draw a counter-intuitive conclusion that a husband and wife may start a business together with the highest probability of success.
Spoon Class once mentioned that in my country’s newly opened catering stores each year, mom-and-pop stores account for 30% to 40%, but the proportion of closed stores is much smaller. In the convenience store market, the number of mom-and-pop stores reached 6.8 million, and the scale of shipments accounted for To 44%. You pancakes come to me to pass the food, I moveThe business model of cashing in your cash has occupied half of my country’s catering retail.
Also, although Li Guoqing warned everyone that there are many disadvantages and limitations in starting a business as a couple. But there are not a few who started as a mom-and-pop shop and reached the pinnacle of life.
In addition to Bobby Foods selling steamed buns on the market, Haidilao is also the work of two couples Zhang Yong, Shu Ping, Shi Yonghong, and Li Haiyan.
In the 2020 Hurun Report, there are 14 couples who jointly hold shares, accounting for one third of the non-personal status on the list.
It is especially worth mentioning that, in addition to catering and retail, the Internet may be the most intensive field for couples’ entrepreneurship.
Li Guoqing once stated that his biggest regret was that he did not stay in school, so he determined to find a returnee wife. Later, he did meet Yu Yu in New York, USA in 1995, and they got married five months later.
Buffett once said: “Whether you can succeed depends on what kind of person you choose to marry, because this is the most important investment in your life.”
From this perspective, Li Guoqing can also be said to be betting on his career to find a wife. The results also proved that Buffett’s proposal is indeed reliable.
Dangdang.com was established in 1999, and Yu Yu made great contributions. Zhang Ying, the founder of Jingwei China, once said to Li Guoqing: You don’t know anything about capital, and Yu Yu is at a loss. And not justIn capital operation, in terms of corporate management, in the disputes of celebrating the year, Yu Yu also supported more employees.
Although Li Guoqing does not understand capital, he was already a successful entrepreneur as early as 1995.
At that time, Jack Ma had just started to make China Pages and gathered 23 friends. The roadshow lasted for two hours but only one person invested. Fortunately, his wife Zhang Ying became an employee and an investor, and later Ali Baba.
Compared with Jack Ma, who has always been supported by Zhang Ying, Liu Qiangdong is not so lucky: Although Jingdong’s name is a collective name for him and Gong Xiaojing, he has not yet started his business and got divorced. Fortunately, although a new company “Tianqiang” was established, JD.com did not change its name to “Naidong”.
Of course, in the Internet field, the most famous mom-and-pop shop is Baidu.
At that time, Robin Li married Ma Dongmin in the United States. He had a good harvest in his business and family and became obsessed with growing vegetables every day. Become a middle-aged man who everyone likes to complain about and is addicted to sideline.
But when he went home one day, he found that the vegetable field had been plowed and the workers were laying the lawn.
Li Yanhong’s reaction at the time was like an angler whose fishing rod was broken in front of his eyes. But when he found the culprit, Ma Dongmin was more angry. She said, “If I don’t destroy the vegetable field, the vegetable field will destroy my husband. You are the world’s top IT expert, and I strongly oppose you becoming a man. California farmer!”
On hearing his wife’s words, Robin Li suddenly woke up, so Robin Li later praised Ma Dongmin as the source of Baidu’s spirit.
It’s just that when I listen to this story, I always have a few words in my heart: “Mother Ximeng, choose a neighbor, the son does not learn, the machine is broken…”
Therefore, among BAT, only Tencent has nothing to do with mom-and-pop shops. If the sex is not so dead, then dear, here is suggestion that Ma Huateng present a song “Intimate Lover” to Zhang Zhidong!
02
Why are husband and wife entrepreneurship so sharp? Should single dogs be trembling and cold?
Although no matter how