GAME IS GAME, sports is a game! Return to the essence of children’s sports, and let children play strong in sports!
It was learned that recently, the sports education company “Niu Niu Grow” announced the completion of a multi-million dollar Series A financing , Yushunwei Capital Investment. This round of financing funds will be used for the construction of the talent supply chain, as well as teaching research andtechnology research and development.
The company has also received two rounds of financing before: Received tens of millions of RMB angel round financing in 2018, the investor is Yingdong Capital; completed in 2019 Tens of millions of yuan in Pre-A round financing, led by Lianchuang Juntan, and the old shareholder, Yingdong Capital, continued to raise.
Niu Niu grows up in 2018 with the “Pinduoduo” single mode + “Airbnb” venue crowd The package mode cuts into the children’s sports market. Parents initiate a single-handling experience class in the Niu Niu growth applet, upload and confirm the available venues in the community, and the company assigns coaches to teach. Because of its original teaching content, good reputation of teachers, and perfect platform trading mechanism, Niuniu grew rapidly and expanded in Shanghai, and subsequently expanded its business to Shenzhen, Guangzhou and Chengdu, with a total of more than 5,000 students.
After the outbreak this year, the team moved quickly to complete the online course scene establishment and commercialization test within a short period of time, and launched “Live Sports Classes” with users covering 14 countries around the worldAnd the region, the course renewal rate is as high as 80%. In July of the same year, the company launched the “High School Entrance Examination Class at the Door”. So far, Niuniu has grown to become a children’s physical education platform with a complete online and offline product line.
The live-action physical education class that Niuniu grew up created a very interesting scene: an APP, a coach, four children from all over the world, playing various games that could not be stopped, until they were sweating profusely. Ye Feng, the founder of Niuniu Growth, said that sports are content and the carrier is games. Niuniu grows up to continue to explore possibilities in sports science, children’s psychology and technical extension, so that children become strong in happiness.
In the fun design of classroom games, Niuniu grew up using Nintendo as a learning example and designed a large number of screen interactive games. The instructor integrates the game into professional physical fitness training for children, and enters a fantasy journey of adventure and monster fighting with the children through rich scene descriptions and virtual props. Children are avoiding dinosaurs, Fun in the game of Monopoly, Rocket Race and Top Mushroom, deepen the action Skill proficiency improves cardiorespiratory endurance and muscle endurance.
Whether it is online or offline physical education, Niuniu’s growth has been breaking through industry boundaries. The physical education class at home has broken through the boundary of venue supply, and the platform has more than 4000 available venues; live broadcast physical education class has broken through the boundary of space and region. At the same time, after the online class is launched, the coach can have more than 250 classes a month. The coach’s energy efficiency has increased by 300%.
Niu Niu’s growth attaches great importance to user experience, setting “user first” as the company’s values, and constantly polishing the details around “preschool physical education”, “user experience under non-standard venues” and “live sports classes”, and is committed to building Establish industry standards and continue to provide physical education products with high cost performance and low participation costs.
Talking about the concept of education, Ye Feng said that sports are the basic construction of life, and it is necessary to form a habit as soon as possible. The shaping of a child’s personality has its physiological basis, for example, lack of strength will lead to weakness, weak immunity and reluctance to contact new things. The sooner these foundations are laid, there will be a fulcrum in life. The reasons that affect children’s high-frequency exercise are the lack of venues, long distances, expensive coaches, and old and boring courses. Niu Niu’s product line, especially the online product line, can provide solutions.
At the end of the interview, Ye Feng said that physical education is a universal education category for all mankind. At the same time, it is an industry with a very low degree of industrialization. Niu Niu Chang hopes to build its own moat on the supply chain, regional penetration rate, teaching and research products, and brand mentality through a complete online and offline product line.