Perhaps few people know that behind the three old local brands of Hongxing Erguotou, Arctic Ocean Soda and Yili Bread, there is the same company-one Light holding. This article is from the WeChat official account:Touzhong.com (ID: China-Venture), author: Making of, the original title:” I never thought, Arctic soft drinks, bread and justice and benefit the Red star Erguotou to tour landing a shares, “and from the first chart: vision China
Orange soda, fruit bread, and the hot Red Star Erguotou, these “Beijing local old brands” that carry the memories of generations are also coming to A shares.
On November 25, 2020, A-share listed company Beijing Dahao Technology Co., Ltd. (hereinafter referred to as “Dahao Technology”) released the ” Beijing Dahao Technology Co., Ltd. Announcement on Planning for the Suspension of Major Asset Restructuring” (hereinafter referred to as “Announcement”).
The announcement shows that Dahao Technology is planning to purchase the controlling shareholder Beijing Yiqing Holding Co., Ltd. by issuing shares.(hereinafter referred to as “Yiqing Holdings”) holds 100% equity of Beijing Yiqing Asset Management Co., Ltd. and submits it to Beijing Jingtai Investment Management Center (hereinafter referred to as “Jingtai Investment”) to purchase Beijing Red Star Co., Ltd. (hereinafter referred to as ” Red Star shares”) 45% of the shares. At the same time, the company intends to privately issue shares to raiseCollect matching funds.
Yiqing Holdings is the controlling shareholder of Dahao Technology, and it directly and indirectly holds 55% of Red Star shares. After the completion of this transaction, Dahao Technology will directly and indirectly hold 100% of the shares of Red Star.
According to the announcement, Yiqing Light Holdings intends to integrate the related assets of the main business such as wine, food and beverages and inject it into the asset management company, and divest the existing functions of the asset management company. After the relevant assets are injected, the asset management company will focus on related businesses such as alcohol, food and beverages. Its main products include “Red Star” brand series liquor, “Bingyang” brand series beverage products, “Yili” brand series food, etc. product.
This means that the well-known and well-known brands such as Arctic Ocean Soda, Yili Bread, and Red Star Erguotou will use Dahao Technology Group to enter the capital market.
It is worth mentioning that Dahao Technology is a high-tech enterprise specializing in the research and development, production and sales of various sewing equipment computer control systems. From the product point of view, whether it is alcohol or food, it seems to be out of touch with the core business of the transaction.
But obviously, this does not affect Dahao Technology’s share price boost. Before the announcement of this announcement, Dahao Technology’s stock price raised its daily limit. According to the latest closing price, Dahao Technology has a total market value of 8.048 billion yuan.
“Beijing time-honored brand” explodes with new capital vitality: Arctic Ocean and Red Star Erguotou will be listed in A shares?
Perhaps few people know that behind the three old local brands of Red Star Erguotou, Arctic Ocean Soda and Yili Bread, there is the same company-Yiqing Holdings.
According to public information, Red Star is a time-honored enterprise in China. Its main business is the production and sales of liquor. The main products include the “Red Star” brand series of liquor, including Red Star blue and white porcelain.(Treasure Erguotou), Red Star Blue Flower Porcelain(Treasure Erguotou) etc.
Founded in May 1949, Red Star was the first state-owned winery in China prepared by the Central Taxation Bureau. At that time, it incorporated 12 old-fashioned wine workshops in the suburbs of Beijing, including Longquan and Yonghecheng. It inherits the traditional brewing technology of Beijing Erguotou. The unique “Beijing Erguotou Traditional Brewing Technique” of Red Star is a national intangible cultural heritage.
According to the announcement, Yiqing Holding directly and indirectly holds 55% of Red Star shares, and Beijing Jingtai Investment Management Center holds 45%. After the equity penetration, Beijing Jingtai Investment Management Center is 100% controlled by Jingtai Industrial (Group) Co., Ltd., which is Beijing’s overseas The largest investment holding group company.
On the other hand, Yiqing Holding is a large wholly-owned state-owned company owned by Beijing State-owned Capital Management Center and funded by Beijing State-owned Capital Management Center. With total assets of 14.4 billion yuan, there are 18 directly affiliated enterprises and institutions, and 15 Sino-foreign joint ventures.
In addition to the “Red Star” brand, Yiqing Holdings also owns a number of well-known brands in Beijing, including Xinghai Piano, Longhui Brewing, Beijing Yili Bread Food, Beijing Beibingyang Food, Dahao Technology, Goldfish Technology, Oupolai Series of cosmetics and so on.
In 2013, Yiqing Holding established Yiqing Food Group Co., Ltd. to integrate the property rights of the time-honored Arctic Ocean soda and Yili Bread. At the same time, the Food Group also established the Yili Beibingyang Cultural Development Company, which is dedicated to the development of parent-child tours, group tours, restaurant industrial production, experience bread, pastry, cake, chocolate DIY production, etc.
Data shows that Yiqing Holdings is also the controlling shareholder of Dahao Technology. It can be seen that Dahao Technology, Red Star Co., Ltd., Arctic Ocean and Yili are all subsidiaries of Yiqing Holding.
However, although Yiqing Holdings has a large number of assets, Dahao Technology is the only listed company it controls. To put it simply, Yiqing Holdings does not seem to have too many options to package Red Star Holdings, Arctic Ocean and Yili to the capital market.
It is interesting to note that if this transaction is successful, how should Dahao Technology adjust its core business? As far as Red Star Holdings is concerned,