On the evening of November 29th, a netizen who was certified as the “Principal of NOVA Entertainment, former Warner Music/Universal Music China Marketing Director” posted on Weibo, saying: “The rumor is that Xiami Music will be closed in January next year, and an era will end. Already?”
In the early morning of November 30th, the netizen posted another blog and said that he was only lamented by posting Weibo, thinking that the news that Xiami will be closed has already spread, please Don’t send him private messages, wait for official news.
On November 30, people from Xiami Music responded to the news reporter: “No comment. We are still studying and verifying other news.”
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Xiami Music’s official website shows that Xiami Music was born in Hangzhou in 2006, formerly known as EMUMO, and later renamed Xiami.com and Xiami Music. In 2013, Xiami Music was acquired by Alibaba. In 2015, Xiami Music and Tiantian Dongting merged to form Ali Music. The two products continued to differentiate their routes. In 2016, Tiantian Dongting was officially renamed Ali Planet.
It is worth noting that in September 2019, NetEase Cloud Music received a total of US$700 million in financing from Alibaba and Yunfeng Fund. This is considered to be Signal abandoned by Alibaba. However, after NetEase Cloud’s financing this time, NetEase still has sole control over NetEase Cloud Music.
” After Alibaba invested in NetEase Cloud, the linkage between Alibaba Music and NetEase Cloud Music began to be frequent. It’s not clear what the future of music will look like.” Industry insiders told reporters.