This week, these consumer news is worth knowing about
new mode
“Unlock” new skills, Tsingtao Brewery opens private customization…”
When small-scale personalization breaks the mass and scale production of canned beer. In the new era of Industry 4.0 “Intelligence”, Tsingtao Brewery unlocked new skills. On July 27, 2019, the Tsingtao Beer Private Customization Platform with the vision of “Customized Good Moment” was officially launched, which means a brand new customized experience and life. The way to open up, giving consumers the infinite possibilities of modern and individual life, opened the new retail curtain of beer custom.
“Tsingtao Private Customization relies on Tsingtao Brewery Smart Factory. With big data as the background, production equipment can directly obtain information from the network cloud, and open the ecological closed loop of production end to user. The flexible production mode of smart factory can be Products that meet different needs are manufactured on one production line. Intelligent sorting and packaging systems can accurately sort products of different categories, which can improve the sorting efficiency by more than 5 times and the sorting accuracy rate can reach 99.9%.” (Food Observer)
New·Technology
“China Unicom to create 5Gn retail, push 5G AI vending cabinets and robots”
August 2nd Evening News, China Unicom at the 12th International Internet of Things Exhibition and At the 4th International Smart Retail Expo, a variety of 5G smart retail solutions were launched, including 5G AI vending cabinets, 5G selling smart robots, 5G image recognition brush face payment smart cabinets, and 5G AR material tracking.
Shenzhen Unicom introduced, 5G AI automatic vending cabinet and 5G image recognition brush face payment smart cabinet two 5G products, with brush face, mobile payment and AI visual recognition function, you can self-purchase, automatic settlement. 5G sells intelligent robots equipped with core technologies such as artificial intelligence machine vision and deep learning.Know the relatively dense location of the crowd, find customers on their own, and actively recommend products. The 5G AR material tracking application uses 5G, big data and the Internet of Things concept to realize efficient management of materials by means of information technology. (Sina Technology)
New Strategy
“German Henkel acquires 51% equity of eSalon for Internet home personalized custom hair dye brand
German Applied Chemistry and Home Personal Care Products giant Henkel has announced that it will acquire a 51% stake in eSalon.com, a Los Angeles Internet home personalized custom hair dye brand. After the transaction, the two parties will form a joint venture, other transaction details. Not yet announced. Founded in 2010 by Francisco Gimenez, eSalon.com specializes in the development of personalized hair dyes that make it easy for consumers to color their hair at home.
Jens-Martin Schwärzler, executive vice president of the Henkel Beauty Care business unit, said the acquisition of Henkel is aimed at developing its core business while expanding its efforts to innovate online business. eSalon has seized the trend of customized hairdressing and is very compatible with Henkel’s strategy. (Gorgeous)
New Strategy
“Friends circle advertising online limited time promotion, support for the shortest online 4 hours “
August 1st news, according to WeChat official news, in order to improve the flexibility of advertising, the circle of friends advertising on-line limited time promotion mode. Unlike regular exposure scheduling ads, which require more than 12 hours of delivery, the friend circle limited time promotion mode allows advertisers to set the delivery start time more precisely (but not across natural days), supporting a minimum of 4 hours online.
From the perspective of advertisers’ delivery needs, the following two types of requirements are particularly suitable for placing a friend’s advertising limit.Time promotion mode:
One is the launch of new product launches, variety dramas, live broadcasts, limited time snaps, etc.;
Second is based on some special brand marketing appeals or ideas, and advertisers sometimes need to advertise during the specified time period. (Techweb)
New Strategy
“Building a search engine, entering a full network search,Bytes jumping to Baidu
August 1st, it was learned that the bytebeat said in a recent recruitment notice that it will build a general-purpose search engine with a better user experience from 0 to 1, and it will be a full-network search. Bytes jumped, “The search team covered today’s headlines, vibrato, watermelon, volcano, and car-inspired products, and is working hard to create an ideal search center architecture.” In this case, the byte jumps, the other party said, search The product is online and users can try it out through the search box on the headlines today.
As early as 2017, the byte jumped through the company’s headline app to layout the search business. At present, in today’s headline this app can find a lot of off-site content, and Baidu, 360 and other search engines are not much different. ()
New·Products
“Alcoholic canned coffee, will it be the refreshing water of the next adult? 》
Alcoholic Coffee in the field of ready-to-drink drinks (RTD drinks, Ready-To-Drink) Still relatively niche. At the moment, for RTD beverages of beer and coffee, the addition of blended elements may be a new growth point. Recently, the old American brewery Pabst Brewery tried to launch a model called “Hard Coffe”.e” canned products: with coffee, milk, sugar, vanilla sauce, and a transparent malt fermented concentrate, this 5% alcoholic alcoholic beverage is available, although at first glance it looks like a coffee-flavored beer. However, the brand said that the malt is degraded with color and malt smell, so Hard Coffee does not have a strong beer flavor, but is more biased towards coffee. (Interface News)
New·Products
“In order to let you spend the hottest summer, Sony has made an air conditioner that can be worn on his body”
Sony’s internal crowdfunding platform First Flight is on the line. Project – “Personal Personal Air Conditioner” Reon Pocket. Simply put, the Reon Pocket is a 86g device that “sticks” under your neck, which can be cooled or heated to provide a cooling/heating effect for the user. In order to install this small thing, the product team also deliberately designed the matching men’s underwear, and set a small pocket on the back with a breathable hole (to dissipate heat from the device). Whether it’s heating or cooling, Reon Pocket offers five different temperature levels that users can control with the corresponding app on their phone, and users of the standard machine can also set the time switch function. (爱范儿)
New·Products
“Amazon’s entity “one-click order” mission is over, AI assistant is the reason to accelerate their elimination”
Amazon has launched a Dash button that can automatically place an order with a single click, but this ultimate “one-click order” button will end its historical mission at the end of this month. According to an Amazon spokesperson yesterday, Amazon has decided to stop accepting from Da after August 31.The order request for the sh button.
Dash’s anger is considered to be a sign that smart homes are beginning to grow rapidly. There are a lot of smart homes with built-in quick order related consumables. In addition, the emergence of Alexa’s AI smart assistants may be more obvious for the elimination of the Dash button. If the user wants to buy something or ask for a certain product, they only need to tell Alexa, which makes the Dash button more and more redundant. The frequency of use is getting lower and lower. (爱范儿)
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